Group Y is a sublime network of marketers aimed squarely at reaching the hyper-connected consumers in the Gen Y sect.  Recently, Blind Society’s own Ben Bacon attended the very first Action Sports Conference with bluemedia’s very own action sports hero, Brian Pryor.  Marketing’s finest and brightest were on hand, including Braden Dahl from New Era Cap, Vipe Desai from Monster Energy Drink, and Patt McIlvain from Oakley.

What made the event even greater was the surroundings: the Home Depot Center on the first day of the X Games.  The motocross set were out in full force rehearsing their lines for the course, the BMXers were hitting their stride in the park, and the girls were displaying some gnarly kick-flips and 50/50 grinds.

It was a great opportunity to connect and learn.  We strongly advice any marketer focused on reaching consumers (or reaching brands that reach consumers) in the Gen Y space to get involved.  Get connected with Mark Sperling.  Jump over to the Group Y Network page for more info.

Ben Bacon and Brian Pryor in front of the massive jumps at the Home Depot Center

Our fearless leader, Mark Sperling.