This is a pretty cool example of spatial sound.  To get the full effect, throw on your headphones and turn up the volume. 
The demo takes you on a simulated motorcycle by using “3D Holophonic Sound Technology.”  If you close your eyes, you get a sense of being on the bike. 

This technology is far superior to what is being used in home theaters today, and has huge potential for being integrated into experiential marketing programs – especially those that use interactive gaming and simulators.
Did you try it?  What did you think?

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