Blind Society brought home 8 ADDY Awards from the ADDY Awards Gala on Saturday, March 1st held at the Scottsdale Resort & Conference Center.
The ADDY awards are the advertising industry’s largest competition, recognizing and rewarding creative excellence. They are organized and hosted every year by the American Advertising Federation.
The local ADDY Awards are the first of a three-tier, nationwide competition. Local entrants from across the country vie for recognition as the very best in their markets. At the second tier, local winners compete against other winners in one of 14 district competitions. District winners are then forwarded to the third tier, the national ADDY Awards competition.
The number of awards given in each category is determined by a panel of judges who evaluate each entry for all aspects of creativity based upon the relative quality of work in that category. The ADDY Awards, currently in its 23rd year, attracts more than 50,000 entries annually, and recognizes and awards creative excellence in advertising.
Here’s the breakdown of the awards we brought home.
Gold ADDY – Print Campaign : “Love To Look At” – Beau Monde
Gold ADDY – Interactive Online : “Hockey Face” Micro Site – Phoenix Coyotes
Gold ADDY – Agency Promotion : Company Website – Blind Society
Silver ADDY – Nontraditional Advertising : “Hockey Face” Mirror Clings – Phoenix Coyotes
Silver ADDY – Nontraditional Advertising : “Resume” Toilet Paper – WorkBlast
Silver ADDY – Nontraditional Advertising : Wastebasket Backboards – WorkBlast
Bronze ADDY – Internet Commercial: “Checking Line” Viral Videos – Phoenix Coyotes



Congrats on the Addy’s. The Blind Society site has to got be the freshest agency site in town.