AdAge.com Order Doxycycline cap. with No Prescription, -- Carbonated soft drinks may be flagging, but there's no stopping ready-to-drink teas.
The market for teas, where can i buy Doxycycline cap. online, Buy Doxycycline cap. online cod, of which ready-to-drink varieties account for 75%, was valued at $7.4 billion at retail in 2007, Doxycycline cap. price, coupon, Where can i order Doxycycline cap. without prescription, according to research firm Packaged Facts, and is expected to reach nearly $15 billion by 2012, order Doxycycline cap. no prescription. Buy Doxycycline cap. online no prescription, Just four years ago, sales were $4.6 billion, buy Doxycycline cap. without a prescription. Canada, mexico, india, "Tea is one of the most underdeveloped beverages in the U.S.," wrote Packaged Facts Publisher Tatjana Meerman in a recent report, purchase Doxycycline cap. online no prescription. Order Doxycycline cap. from United States pharmacy, "The potential is enormous, as tea barely compares in market size to beverage categories such as carbonated soft drinks, Doxycycline cap. samples, Doxycycline cap. for sale, coffee and water."
As brands big and small acknowledge those opportunities for growth, they're stepping up their marketing and fine-tuning their public-relations efforts, where to buy Doxycycline cap.. This summer will see an influx of tea marketing, with Coca-Cola doubling its media spending, PepsiCo homing in on target customers, and up-and-coming labels such as Honest Tea and Sweet Leaf Tea blanketing the country with field-marketing teams, Order Doxycycline cap. with No Prescription. Where to buy Doxycycline cap., Doubled spending
"We are doing significantly more this year with Nestea and Gold Peak," said Penny McIntyre, Doxycycline cap. gel, ointment, cream, pill, spray, continuous-release, extended-release, Buy Doxycycline cap. without prescription, senior VP-general manager of coffee and tea at Coca-Cola North America. "In addition to sampling, online buy Doxycycline cap. without a prescription, Order Doxycycline cap. from mexican pharmacy, we are spending well over double in media vs. [the] recent past."
Even so, order Doxycycline cap. online c.o.d, Ordering Doxycycline cap. online, teas are a relatively small portion of Coca-Cola's overall budget; the company spent just $5.9 million on measured media for the Gold Peak and Nestea brands in 2006 and 2007 combined, according to TNS Media Intelligence, buy Doxycycline cap. no prescription. Buy Doxycycline cap. from mexico, Nestea is introducing new graphics and packaging, as well as two new green-tea products this month, buy no prescription Doxycycline cap. online. Order Doxycycline cap. with No Prescription, That will be supported by a digital campaign and sampling at sporting events and concerts this summer. Rx free Doxycycline cap., Gold Peak, meanwhile, where can i find Doxycycline cap. online, Buy Doxycycline cap. from canada, is focusing on chef endorsements and will have a presence at food and wine festivals in the coming months.
Sampling is also a key focus at the 10-year-old Honest Tea label, where can i buy cheapest Doxycycline cap. online, Fast shipping Doxycycline cap., as the brand hopes to rack up 2 million tastings this year. Founder Seth Goldman said Coca-Cola's recent 40% acquisition of the brand has fueled an increase in spending on marketing, buying Doxycycline cap. online over the counter, Doxycycline cap. trusted pharmacy reviews, which is handled in-house. Similarly, purchase Doxycycline cap. online, Comprar en línea Doxycycline cap., comprar Doxycycline cap. baratos, Sweet Leaf Tea will use much of its recent $18 million infusion from a private-equity firm to drive tasting in its emerging markets of Boston, New York, japan, craiglist, ebay, overseas, paypal, Buy cheap Doxycycline cap. no rx, Atlanta and Chicago.
'Cup-to-mouth' sampling
Getting beverages into consumers' hands, according to marketers, is even more key today, given the increasing number of competitors in the category, Order Doxycycline cap. with No Prescription. Between July 2006 and June 2007 alone, purchase Doxycycline cap., 957 new tea products were introduced in the U.S., according to Packaged Facts. "How many messages are people hit with every day. It's the quality of impressions [that are important], if you were to look at conversions to consumers," Mr. Goldman said. "I would trade 100 media impressions for one person-to-person, cup-to-mouth sampling impression."
As more consumers are converted, Christiane Paul, director-marketing for the Pepsi-Lipton partnership, said eventually tea could step up to compete with the big boys. Order Doxycycline cap. with No Prescription, "It's been growing at a healthy clip over the last few years, and we think that there's actually even more upside to be had," she said. "You talk about carbonated soft drinks and the like; they're pretty ubiquitous. But when you look at tea globally, it's actually the second-most-consumed beverage in the world."
Lipton is marketing accordingly. It spent $43 million on measured media in 2007, according to TNS Media Intelligence. Although Ms. Paul said the company's marketing levels are "healthy" and will remain about the same, she did say the company is beginning to more carefully target its media.
In preparation for the busy summer season, Lipton Green Tea with Citrus, the most mainstream of the labels, launched a TV campaign May 5. Lipton White Tea, which Ms. Paul said has a "more youthful attitude," is being promoted with an online-video contest.
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