This awesome article by Peter Merholz describes how the founder of Kodak revolutionized photography by simplifying the process, and looking at the Kodak camera as a service rather than a [...]
This article by The American Psychological Association titled “The Egocentrism over E-Mail: Can We Communicate as Well as We Think?” is an interesting read that opens a window of insight [...]
The newspaper industry has experienced the worst drop in advertising revenue in more than 50 years.
According to new data released by the Newspaper Association of America, total print advertising revenue [...]
According to a recent Forrester report by Brian Haven, The traditional marketing funnel is dead. Why then, are so many marketers continuing to hang on to it? The report suggests [...]
Here’s a great article on experiential marketing from MyCustomer.com
The article makes some interesting points in an attempt to more clearly define what experiential marketing is and is not and I really [...]
The Did You Know Presentation is a very interesting video created by the folks at Shifthappens. It highlights some of the amazing transformations taking place in recent years around the globe. Some great [...]
In 1978, Donald Gunn was a creative director for the advertising agency Leo Burnett. Though his position implied expertise, Gunn felt he was often just throwing darts—relying on inspiration and [...]
Almost every demographic group you can think of is engrossed in the Web these days. Here’s a graph of who they are and what they’re doing. Your customers are getting [...]
A great article published this week by AdAge – What’s the Value of an Engaged Viewer covers the topic of consumer engagement and its effect on increasing sales.
Key Findings = [...]
