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We just got back from Comic-Con San Diego where our client Warner Bros. hired us to create an interactive experience to promote the new The Lord of the Rings: War [...]

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"Look out for Eckert—they have a full roster and they're having practices!" LOL.

iPhone apps are a terrific way to connect a very on-demand generation with your brand. MINI has their own app. Nike has their own app. Shoot, order Orlistat Xenical from mexican pharmacy, Canada, mexico, india, even Nintendo's Zelda has its own app: the Ocarina.

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Check out some more cool iPhone apps.

Mashable posted 19 great ways to get involved with March Madness, though the post is nearly a year old.

Fill out your brackets @ Yahoo. Pick 'Em. And play against your friendly neighborhood blogger: me. Join the Sun Devils FTW! group. (I'm reppin' our home town heroes.)

Get excited for the iPhone 3.0 OS, set to drop on March 17.

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Key Fob - Most employees will carry around an electronic key card that allows them into a building these have personal identifiers on them such as name and company.

PDA - My PDA has Bluetooth, IR, where can i find Co-amoxiclav online, Purchase Co-amoxiclav online no prescription, and Wifi and much personal information.

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Credit Cards - Newer cards are containing RFID and can be scan rathered than slid.

Medical Devices - Medical devices are being tagged with personal identifiers in case of theft.

Medical ID tags - A simple scan of a necklace or wrist bracelet with a small amount of OCR and the person is easily identified.

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Facial Recognition software - The creepy big brother devices that I saw at ComDEX. The camera took a picture of me and from that point on any time I was even close to booth the camera locked onto me and displayed my name and info.

Retinal scanners -already at use in some airports

Watches - Fossil, among others, are now carrying a bluetooth line of watches.

Pets - Most pets are now carrying an identification chip inside of them that could easily be used to change an interactive poster into an advertisement of dog food or the latest in neutering.

New technologies are in beta testing that will allow interactive ads to correctly identify a person's gender, age (in a range), and possibly even ethnicity.

A single billboard could have targeted ads for a razor (for men), a fragrance (for women), and a video game (for teens).

Not only can end-users experience a highly-targeted, relevant experience, but advertisers can resell the same space several times, all the while collecting intense amounts of data: what types of people are stopping, and for how long. (And that's just the start...)

To borrow (and then maliciously repackage for my own selfish purposes) Hoover's new Platinum-series model slogan: Data hounds rejoice.

The "Big Brother" connotations are there. Are you perturbed or excited by the dawning of this new level of interactivity.

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