Category: Emerging Media

New Technology That Will Benefit Our Industry

Mobile Video & Consumer C

A few years ago, Simon Gladwell penned “The Tipping Point,” which, as a concept, became a Tipping Point. Mobile video has reached powerhouse status. Smartphone users have the ability to shoot and upload on the fly. And then came the Flip series of camcorders. HD for $200 and a no-hassle uplink to YouTube. Brilliant. Purists finally had an outlet for their creative whims.

And now, with the iPhone 3GS, the rest of us have an excuse to create beautiful content. Typically, mobile video has been thought of as a 15-fps, grainy exercise in frustration. Apple, in typical brilliant fashion, upped the ante, giving their newest incarnation of the annual iPhone hardware the ability to shoot and edit glorious 30-fps video on the fly.

  Jun 26, 2009

Twitter Is the New Conversatio

Without a doubt, Twitter is pop culture’s sparkling darling right now. The all-too ballyhooed competition between Ashton Kutcher and CNN pushed Twitter into superstardom. The challenge gave people a reason to care—a reason to pick sides. Essentially, it pitted Ashton Kutcher against Larry King.

  Apr 21, 2009

Augmented Reality Is Intense

At Blind, we are immersed in the unique and mind-blowing world of nontraditional day in and day out.  So it’s rare that I see a tactic that absolutely pwns me.  [...]

  Mar 19, 2009

March Madness: Coming to an iP

I hate March Madness.  It’s my favorite time of year.  And I freakin’ hate it.
There are a sundry of options in which bracketeers can participate.  To the winner go the [...]

  Mar 12, 2009

Minority Report 2009: Interact

The scene is so memorable: Tom Cruise hustling about a mall in Minority Report.  All around him, targeted, interactive ads speak to him.

After obtaining the eye of one Mr. Yakamoto, [...]

  Feb 23, 2009

The Tale of the Fail Whale

Everybody but who’s anybody is talking about it: every baggy-panted tween and every power tie/power suit CEO. I have a Facebook page. I have a Twitter account (which [...]

  Dec 16, 2008

Welcome to the Engagement Era

Our boys @ Google have done it again: analytics for Flash!  According to Mashable, “The explosion of Flash content like widgets has created several complex problems, like how to index [...]

  Nov 20, 2008

Connected.

My people are a very connected people. We are 24/7 25/8 uplinked and downloading. We make pronouns into verbs, and verbs into daily routines.
We google on our Crackberry [...]

  Nov 6, 2008

Video Games Put Traditional to

When brands engage consumers uniquely, and in an appropriate setting, everybody wins.  The amount of visual spam that graces billboards and magazines and television is overstimulating, and almost as unwelcome.  [...]

  Oct 2, 2008

Grand Theft Auto IV To Eclipse

The much anticipated Grand Theft Auto IV is out today.  I’m not going to lie… Like a little boy on Christmas, I am rushing out today after work to snag [...]

  Apr 29, 2008