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How crazy is this? Some of our clients get the same amount of pageviews on Facebook as they do on their website. Some get MORE. What we've learned is that many consumers, Gen Y or otherwise, go to Facebook FIRST to research a brand rather than the company website. Whenever there's press, campaigns or buzz, consumers are turning to the place they spend their time on to learn more. What's the first impression someone gets when they look at your brand's Facebook page? Are they impressed? Are they given something to do like LIKE the page? Do you provide good information about your company? How are you converting Facebook's traffic? Below is a new custom Facebook tab we launched on the Blind Society Facebook page to generate more LIKES for our Facebook page, and to drive more traffic for our Warner Bros. Lord of The Rings Case Study video at Comic-Con. If you'd like us to build you a custom landing tab for your Facebook page, contact us - darren.wilson@blindsociety.com.

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How do you develop an integrated campaign that supports traditional retail channels, grows awareness online and increases Facebook fans? Based on the audience, budget and Nyko’s long-term interactive strategy - we developed several interactive tactics to inspire and encourage action with the brand. This campaign was designed to reach young gamers and parents during the holiday gift buying season. It was important for Nyko to leverage their current traditional media relationships for print and banner ads. Above that, the budget was focused on Facebook awareness and education. With a huge increase in their Facebook “likes”, future campaigns can sell directly to these brand advocates with a much higher close ratio and ROI.

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Blind Society — Wed, 12 Oct 2011 18:46:55 +0000

It’s an absolutely amazing feeling when we get to help a brand launch, and today is one of those days. Laughing Man Coffee & Tea, co-founded by Hugh Jackman, David Steingard, and Barry Steingard, officially launched this morning in New York. It could not have been better timing for a launch: it’s Hugh Jackman’s birthday, Real Steel is the number one movie in the box office, and the media world is ready for some good news. Laughing Man’s “ALL BE HAPPY” mission is a perfect fit. To help with their launch and to build their brand, Laughing Man hired us for some social media expertise. Our mission was to build the Laughing Man profiles on Twitter, Facebook, and Youtube, as well as manage and grow the communities on each platform through different social media tactics. Check out the profiles below, and be sure to follow Laughing Man for some exciting promos we’ll be running soon.

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Blind Society — Fri, 07 Oct 2011 18:41:41 +0000

When a brand is strong, customers market your brand for you. Customers help craft what your brand stands for through tweets, Facebook posts, Youtube videos, and other "word of mouth on steroids" type of tools. That, and hamburger patty packages. We've been having a lot of fun working with the most popular video game in history. Why? Because having an army of fanatical PAC-MAN customers provides us with an opportunity to turn millions of customers into brand ambassadors. There are already a ton of fan led PAC-MAN initiatives taking place online. On Facebook, you have a million people a month playing variations of PAC-MAN instead of working: The last Facebook page result has almost a million fans who have liked "I Played PacMan on Google on 21/05/2010." That's when Google changed their home page into a PAC-MAN game in honor of PAC-MAN's 30th anniversary. This subsequently created "the least productive work day in history." Speaking of being unproductive, Youtube has quite a collection of PAC-MAN videos. This video has 29 million views: Why do people create content and communities around PAC-MAN? Because he has become a huge part of pop culture even though he was introduced to the world over 30 years ago. The brand is still being shaped on and offline by millions of people each day who are passionately connected to this yellow pellet eater. PAC-MAN is a great example of a strong brand that is so powerful that it gets a big portion of it's marketing from it's loyal followers. When customers do the marketing for a brand, everyone wins. The customers are happy because they're getting engagement. The company is happy because they're getting eyeballs.

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Blind Society — Tue, 04 Oct 2011 16:26:14 +0000

The f8 announcements by Facebook brought a lot of excitement and new features. One of those features that you may have noticed on your Facebook home page is a feature called “Ticker.” Ticker is a stream of updates resulting from the real time activities of your friends. The minute a friend comments, likes, shares, or updates a status, their activity instantly appears on Ticker. Ticker also integrates nicely with applications, where users only have to click a share button once to broadcast their activity within an application. If a user grants an application with permission, then whether you’re listening, reading, watching, or (fill in your active verb here), Facebook will share that activity with your friends. Ticker is meant to encourage realtime serendipity, but it also has the potential for some embarrassing moments. Here are five updates you don’t want appearing on your friend’s Facebook ticker. 1) Shopping experiences. Imagine this holiday season your daughter asks for a Forever 21 t-shirt for Christmas. Say that Forever 21 comes out with an application that allows you to make online purchases, and you use that application to make a purchase. Then, this update goes to your Ticker: “Brett Farmiloe bought a t-shirt from Forever 21.” Paying attention to Ticker could be like peeking at gifts under the tree if companies aren’t conscious of shopping purchases in developing their apps. 2) Job seeking. Companies are consistently trying to tap into the elusive “passive” candidate – ie someone who is employed but might be looking for a job. Imagine a passive candidate uses an application like BranchOut to explore some job opportunities, and this update hits Ticker: “Brett Farmiloe applied for Social Media Director – Your Competitor on BranchOut.” Great. 3) TV watching. There’s always some TV shows that you’re a closet fan of. Some of those shows deserve to be kept in the closet. But with Ticker, integrating with Hulu could put out updates like this: “Brett Farmiloe is watching Jersey Shore on Hulu.” TMI… 4) Tagging. Tagging was sometimes an issue with the old Facebook design, but now getting tagged at a place has a new level of awareness. For those who say they’re going to be somewhere, but pull a Ferris Bueller, this could spell trouble. “Brett Farmiloe was tagged at AT&T Park with Ryan Cerri.” Let’s just say Ferris Bueller would have had a harder day off if Facebook were around. 5) Social Gaming. For those who log on to Facebook at work, your activity is now documented in realtime. Every word you play on Words With Friends, every crop you plant on Farmville, and every hand you win at Texas Hold ‘em, your activity is being broadcast in realtime on Ticker. “Brett Farmiloe is playing “Bored” on Words With Friends. But then again, if your boss or co-worker sees your Facebook activity, you can always come back with a “If you saw my activity on Facebook, that means you weren’t working either.” Keeping these five examples in mind, companies need to be conscious of how their applications interact with Facebook users. With Ticker, using an application now becomes a part of personal identity. Application activity now has a similar importance to a status update, and although the marketing benefits are substantial, brands must place a high priority on individual social implications in their development processes.

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Blind Society — Thu, 22 Sep 2011 22:06:18 +0000

Today Facebook had its fourth f8 developer conference in San Francisco. These f8 conferences typically consist of Mark Zuckerberg and Facebook executives speaking to a captivated online and offline audience about major Facebook advancements. In the past, these conferences have consisted of updates like the “Like” button (2010), the application development platform (2007), and more. In 2011, there were two big announcements made by Facebook that will have a major impact on the way brands market themselves and connect with consumers. Major Announcement #1: Timeline. “Timeline” is the new profile page on Facebook. Mark Zuckerberg framed Timeline as “the story of your life.” All of your stories, all of your apps, all of your activity, all on one page to express who you are. With the recent competition between Facebook and Google+, this is a smart move that leverages Facebook’s greatest asset: user history. The ability to group all of your history into one single page that expresses who you are can’t be replicated by anything on the Internet. Users will link to their Facebook Timeline from their Twitter account, Google+ profile, and any personal website because Timeline is now the best storytelling tool online. What’s interesting: It’s just a matter of time before Timeline is implemented on company pages. When that transition takes place, it will give brands lots of advertising space in the header and throughout the profile. It will force brands to be even more social, interesting, and human. The traditional marketing messages and recent status updates won’t be as important. Company history will be a priority, and you’ll see many more companies digging in their storage closets to communicate their authentic company story. Timeline, when it makes its way to company Facebook pages, will be a major communication tool and advancement for brands. Major Announcement #2: A New Class Of Apps Mark Zuckerberg has made it Facebook’s mission to make the world more open and connected. At first, Facebook allowed you to connect to people. Then, Facebook allowed you to connect to nouns (ie Pizza). Now, Facebook is allowing you to connect to verbs through a new class of Facebook applications. Before today, you had to “like” a noun on Facebook for the activity to appear in your news feed. Now, if a user clicks the “Add Timeline” button (Adding an app to your timeline is a one click experience. Envision a button like Facebook Connect) on an app, your activity automatically is shared on Facebook’s “Ticker.” For example, if a user listens to song on Spotify, a Ticker update might read: “Brett is listening to Pumped Up Kicks on Spotify.” This update would appear on Facebook’s Ticker, a user’s news feed, and a user’s Timeline…all without ever being prompted to “share” the activity on Facebook. It’s Facebook’s hope that by doing away with prompts and making sharing seamless, users will have a frictionless sharing experience that will result in realtime serendipity among friends. It will also make Facebook an even more important tool to introduce your brand, products, and announcements to new users. What’s interesting: Applications on Facebook now have more marketing power than ever before. With application activity appearing on the Ticker, the news feed, AND a user’s profile, companies and brands will have major incentive to develop applications that engages users. If a company is able to develop an application that integrates with Facebook’s platform, the potential to sell more products to more people more often is very high. To wrap up, the new Facebook is about connecting people through shared experiences, and not just sharing experiences any longer. This line of thinking extends to the new Facebook profile (Timeline) and the new class of applications that have yet to be developed. When Timeline reaches company pages, and when applications reach Ticker, the News Feed, and user profiles, there will be a new wave of opportunity for brands to connect with consumers through Facebook. We’re excited about what Facebook will look like in the next few weeks. Are you?

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