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In the end, most of the 'dinosaurs' were just waiting to see how the industry shook out. They we’re waiting to see which firms, tactics and brands took the leap first. Which had success. Which failed. Which provided a significant ROI on a test budget. Now the only question is which of our industry's savvy, thought leading, entrepreneurial thinkers will get the next chance to change a big brand’s world.

- dw

Darren Wilson is a co-founder of Blind Society and a managing partner of bluemedia..

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Order Isoprinosine with No Prescription, They say any publicity is good publicity. I guess the jury’s still out on this one.

Here’s the music video for “You.” Who doesn’t love finger skateboards?!. :)

And here’s the music video for “Guarantees.” The whole song was recorded in one take—as was the video. Unique, me thinks…

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