BlindSpot: Innovative Ideas For Connecting With Consumers: BLIND SOCIETY

Archive for the ‘Nontraditional’ Category

On a Mission

Tuesday, January 5th, 2010

FOX Networks called us to do a project for their hit shows 24 and Human Target. Being big Jack Bauer fans, we were more than ready to show FOX what Blind Society was all about. As the new season was set to roll they were looking for an innovative way to promote their hit shows.

Blind Society has done several campaigns utilizing the Immersive Fan Experience. We’ve developed this proprietary technology for a number of sports teams across the nation.

The goal for FOX was to get viewers more involved with 24 and Human Target. So we created an online experience that made people feel like they were a character in the show. As the campaign progresses we will incorporate social media strategies to attract more people to the website and build a bigger fan base. To see what we’ve done so far, go to:

24andhumantargetonfox.fox.com THE PASSWORD IS ACTION

Posted in Nontraditional | No Comments »

London Calling: Temporary Graffiti

Tuesday, May 12th, 2009

I love seeing tactics, previously executed by Blind Society, used by other brands. A while ago, I saw the smashed car tactic executed by K-Swiss at the French Open:

K-Swiss @ French Open

The very same tactic was used by Blind a few years ago for the Coyotes:

While I was poking around on the ‘net today, I saw this wonderful gem:

London Sea Life Aquarium -

And, once again, I had to smile. A few months ago, Blind Society pulled off the sidewalk graffiti tactic for Mojo Yogurt:

The sidewalk chalkings were placed up and down Mill Avenue, one of the busiest foot-traffic streets in Arizona, and also the site of one of Mojo’s newest fro yo shops. The stencils definitely turned some heads.

Kudos to the London Sea Life Aquarium. Well done! (And using saltwater, nonetheless…)

Tags: French Open, K-Swiss, London Sea Life Aquarium, Mojo Yogurt, Phoenix Coyotes
Posted in Nontraditional, Stuff We Like! | 2 Comments »

Cottonelle Scrubs Your ‘Twosie’

Thursday, March 19th, 2009

The eager puppy runs. He is searching. For what, you ask? For a person who isn’t mistreating their bum by sitting on hot cars and falling off of skateboards.

What the what?

Zach Braff, the inescapably nerdy/cutesy lead from the television series, Scrubs, is the voiceover for Cottonelle’s potty puppy. He is very proud of this, even blogging about it:

I did it for free because I love toilet paper so much, I wanted to spread the word about how amazing Cottonelle is on your twosie region (no I didn’t do it for free, but I must admit, it is a damn fine product). My twosie region never chafes.

The commercials don’t make me want to scrub my “twosie”, they make me want to park my twosie on a couch and watch Scrubs.

This again points out the flaws in traditional thinking.

When presented with a problem of a similar fate, The Privy Council tried a different kind of bathroom talk: