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We were in a meeting with a Fortune 500 client, and one of them asked, "What if one of our social media team members says the wrong thing?"
We replied, "At least you're out there! Yesterday, you weren't even listening."
People give a longer leash of goodwill to brands that are at least TRYING. Trying humanizes the brand. And letting go, well, that can be hard, but it is absolutely necessary.
Apple could have squashed this popular farce, making its way around the 'net, but they chose not to:
Have fun with your brand, and let others have fun with it, as well! Marketing is supposed to delight and intrigue, not bore and upset.
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Sweet Leaf Tea makes ready-to-drink organic teas and lemonades. Their founder, Clayton Christopher (@SweetLeafCEO), updates this Twitter page daily, commonly with TwitPics (a free service for attaching pics to a tweet). He recently posted about the MS150 bike ride from Houston to Austin, including a few tweets from his BlackBerry.
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For brands just learning how to tweet, check out this amazing article about the practice of retweeting, which, in essence, is how content becomes viral on Twitter. Click and learn.
Go ahead and join our conversation. Follow us @blindsociety. And follow Mashable (@Mashable), our favorite social media newssource and the inspiration behind many of our posts, And, as always, subscribe to the RSS feed below.
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The status updates on Facebook received a very welcome update over the past few weeks. Before the updates, Phenylporpanolamine caps trusted pharmacy reviews, Order Phenylporpanolamine caps from mexican pharmacy, Facebook automatically inserted "is" after the user's name, before the update. Updates would read like a "what's up" for the user, buy generic Phenylporpanolamine caps. Purchase Phenylporpanolamine caps online no prescription, "Micah Johnson is going to the premier of Watchmen."
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Social networking is now more popular than email, says Nielson in a new study entitled "Global Faces and Networked Places."
Here are some tasty morsels from the Brandweek article which posted the results of the study:
"For publishers, social networks are eating into time spent with other online activities...For advertisers, the phenomenon at this stage represents mostly unfulfilled promise for a deeper connection with consumers who are more difficult to reach in social environments."
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Advertisers need to 1) move from an interruptive role to joining conversations and 2) find ways to add value to the users' experience.
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