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I print five sets of brackets. I fill them out, including one featuring nothing but improbable underdogs winning through the Final Four, so when the next George Mason University goes on a veritable tear, I can proudly announce, "I called that!"

After days of deliberation and agony, I chicken out and submit my most modest bracket, which puts mostly #1 seeds going deep. (Yes, I did have all 4 #1 seeds in the Final Four last year.)

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"Look out for Eckert—they have a full roster and they're having practices!" LOL.

iPhone apps are a terrific way to connect a very on-demand generation with your brand. MINI has their own app. Nike has their own app. Shoot, order Orlistat Xenical from mexican pharmacy, Canada, mexico, india, even Nintendo's Zelda has its own app: the Ocarina.

That app is just silly. Back to the matter at hand.

So why do I hate March Madness? Because, after I carefully craft my brackets, my mother beats me by 12 points because she picked the schools based on uniform color and whether or not I have a cousin who lives nearby. Blërg, Order Orlistat Xenical with No Prescription.

What next.

Check out some more cool iPhone apps.

Mashable posted 19 great ways to get involved with March Madness, though the post is nearly a year old.

Fill out your brackets @ Yahoo. Pick 'Em. And play against your friendly neighborhood blogger: me. Join the Sun Devils FTW! group. (I'm reppin' our home town heroes.)

Get excited for the iPhone 3.0 OS, set to drop on March 17.