One of the biggest, baddest video game franchises of all time is EA’s Madden series. The 2010 installation features our very own Larry Fitzgerald sharing the cover with Troy Palimalu. Blind Society’s partner, bluemedia, did the large-format printing for the launch party in Malibu, CA. Blind Society was in attendance for the event, which featured a scrimmage and plenty of time to catch up with the best and brightest EA has to offer. Hop o’er to Flickr for some cell phone snaps.
Make sure to dig into bluemedia’s blueline blog post about the event.
The new Quiksilver skate site uses a very unique visual trick. The cast of athletes literally pop out of the video player and destroy the website. The tactic feels a bit like Wario Shake, but with a really refreshing twist.
Take a peek at the new design. Notice how, as new elements crash and tumble around, the boarders integrate them into their mass hysteria of boarding antics.
The site begins with video housed in a traditional Flash-based player, which is merely a visual trick—the Flash player is merely part of a bigger Flash player.
I love seeing tactics, previously executed by Blind Society, used by other brands. A while ago, I saw the smashed car tactic executed by K-Swiss at the French Open:
The very same tactic was used by Blind a few years ago for the Coyotes:
While I was poking around on the ‘net today, I saw this wonderful gem:
And, once again, I had to smile. A few months ago, Blind Society pulled off the sidewalk graffiti tactic for Mojo Yogurt:
The sidewalk chalkings were placed up and down Mill Avenue, one of the busiest foot-traffic streets in Arizona, and also the site of one of Mojo’s newest fro yo shops. The stencils definitely turned some heads.
Kudos to the London Sea Life Aquarium. Well done! (And using saltwater, nonetheless…)
I have spent the week in the whipping winds of the Midwest, staying at my grandparent’s house. They have basic cable. And no TiVo. Choke me now.
The lack of “luxury” has given me a chance to consume countless commercials, however. You would think, given that I am an advertising guy, I would be totally in to watching commercials. I’m not. And those who know the Blind Society mantra understand: DEATH TO TRADITIONAL!
Some of the worst culprits of überboring television spots are cable companies. Most of their attempts to seem hip and cool leave me feeling unmoved at best; annoyed at worst.
And then there’s this gem:
Kimya, is that you? Whoever penned this lil’ diddy must have watched Juno two- or three-thousand times. (As did I.)
Apparently, I’m not the only one to realize this connection. Writes AdFreak: [The new Comcast Town ads are] a groovy mix of live action and animation, with characters singing in a Moldy Peaches/”Juno”-esque hipster monotone.
Here’s Ms. Dawson singing “Tire Swing.”
Do we not grasp the obvious connection?
Great job, Comcast—you made me watch your commercial. I th—oh, wait, there’s more? You have a website? Okay, let’s check it out.
At first blush, it’s impressive…some real FWA-level work. Let’s dig! The site has content—honest-to-goodness content—on it. I can watch videos, read lyrics, create a Second Life-esque abode, connect with Comcast Town on Facebook, and download wallpapers and ringtones.
¿Qué en la tierra? This is actually engaging and unique! I don’t know how to process this information!
Writes one person: I totally thought it was cute too. Who doesn’t love the guy in the hot tub, watching football with the giant finger? Love it. And how about the guitar playing squirrel?
Writes another: I honestly think the commercial is the most disturbing thing I’ve ever seen. All the people are so monotone and sound like zombies. They could have at least had the people be more excited in their singing to bring it out of “awkwardville”. I’d really like to know who came up with the idea; they should see a psychiatrist.
There is no accounting for taste, is there?
What are your thoughts, roving readers? Do these ads inspire you to connect, or, as one Twitterer put it, do these ads “blow“?
