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Blind Society — Tue, 07 Feb 2012 19:28:39 +0000

Challenge :: How do you stand out at an extremely noisy, cluttered and competitive event? Consumer Connections Approach :: We needed to re-energize the core and get them buzzing about the game so there would be increased anticipation for it’s release. The goal was to let people experience Middle Earth like they never had before. We secured prime real estate around the convention center and had a one-night only event where people had to be invited to join the fight. An immersive experience was created so that fans could feel like they were part of the story. The main evil character Sauron was literally brought to life and interacted directly with the crowd – even giving each of them a personal phone call to warn them of their impending doom.

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Blind Society — Wed, 04 Jan 2012 16:43:51 +0000

Invincible Tiger: The Legend of Han Tao is the first console video game to include true digital stereoscopic 3D technology. The game works on fancy shmancy 3D TVs as well as with the old school red and blue 3D glasses to set itself apart as a premiere kung fu arcade action game. Blind Society was tasked with the concept and design of the Legend of Han Tao website. Interested to see what made the cut? Check out the final website design at: http://www.invincibletiger.com

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Blind Society — Tue, 27 Dec 2011 20:18:00 +0000

A recent study by the University of Colorado has found that video games create better employees. There's also new research that shows games work as well as aspirin on pain. Both projects came to light through the Entertainment Software Association -- an organization dedicated to proving that gaming is very, very good for you. The University of Colorado Denver Business School found that those who used video games for on-the-job training "do their jobs better, have higher skills and retain information longer than workers learning in less interactive, more passive environments," a report on the study says. Traci Sitzmann, PhD, assistant professor of management, spent more than a year combing through data from 65 video training studies involving 6,476 participants. She found that those who trained by games scored up to 14 percent higher for factual knowledge, skills, and retention than the trainees taught by non-game methods. "Cold Stone Creamery, after losing money on workers serving up too much ice cream, created an interactive video game that taught them how much should go into each scoop. Miller Brewing Company is developing a game called Tips on Tap that shows bartenders how to pour the perfect glass of beer. They lose points if the mug hits the tap where it could become contaminated," Sitzmann's report says. Cold Stone Creamery licked employee scoop mistakes with a video game. But why stop with training? Couldn't video games enhance the day-to-day work experience just as much? Maybe companies should put an Xbox 360 into every break room next to the coffee pot. Instead of tanking up on a 3 p.m. hit of caffeine, employees could take a Halo break and return all trained up for that next project team meeting. Combining an Xbox with coffee could be the ultimate productivity booster Need more excuses to play more? The American Pain Society earlier this year showcased two research projects at its last annual meeting that found virtual reality video games to be as helpful as pain relievers. Jeffrey Gold, Ph.D and Lynnda Dahlquist, Ph.D, discussed two independent projects. Gold's study is funny in a glad-it's-you-and-not-me kind of way. He got a bunch of volunteers to play racing games, and then he hurt them. He measured the effects of pain stimuli on their brain while playing the games versus the effects while not playing. Guess which one hurt more? He used "thermal pain and cold pressure tests" (otherwise known as ice and ice water). Participants playing games were able to ignore the pain longer than those not so distracted. "The focus is drawn to the game not the pain or the medical procedure, while the virtual reality experience engages visual and other senses,” he said. Dahlquist studied children, also exposing them to cold. She found that those playing video games showed increase tolerance to cold water. Those wearing video helmets were able to ignore pain for a significantly longer period of time. She says the finding holds promise for kids with chronic acute illness. Video games could become part of the prescribed treatment. “My genuine hope is that virtual reality activity can alleviate the anxiety of approaching pain and the pain experience itself,” she said. What this means is, parents, when your kids are sick, forget the chicken soup, break out the Call of Duty. Don't worry, the ESA also has research proving that violent video games are fine for kids too.

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Blind Society — Wed, 21 Dec 2011 17:14:26 +0000

Blind Society was tasked with the concept and design of the Drawn to Life website. Drawn to Life is an action-adventure game for the Nintendo DS, where players create their own playable characters, level objects and accessories by drawing them using the DS's stylus and touch screen. Since we worked on the website, there have been two sequels to the game that have been produced by THQ. Check out the final website design at: http://www.drawntolife.com.au/ Learn more about Blind Society and the awesome stuff we work on at http://blindsociety.com.

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Blind Society — Wed, 14 Dec 2011 20:30:14 +0000

Blind Society was tasked with the concepting and design of three viral, interactive website concepts based on THQ's positioning objectives for the Up video game. We included 2 rounds of modest revisions in our proposal, but Disney approved our first round. Watch the slideshow to see our concepts, and check out http://www.upvideogame.com/ to see which concept was selected.

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Blind Society — Tue, 13 Dec 2011 18:13:20 +0000

We spend 3 billion hours weekly playing online games, but Jane McGonigal says that we need to up that number to 21 billion hours if we are to survive the next century on this planet. Sound like a challenge? Well, if we've learned one thing about video games, you never get a challenge that you can't achieve. Listen to this TED talk delivered by Jane to learn more about how she and others are challenging a generation of virtuoso gamers to tackle the world's biggest missions. If you don't have 20 minutes to make it through, here's the cliff notes of what we thought was interesting: : The average young person will spend the same amount of time playing video games as they do in school from the 5th grade to high school graduation. (10,000 hours) : 500 million global gamers spend an hour a day playing online games. That number will increase to a billion as consoles are released that rely on wifi instead of broadband. : Gamers are achieving more in a virtual world than they do in real life. Right now, it makes more sense for them to spend time in a virtual world, and that needs to change. For more information on how to connect with the gaming generation, visit our website at http://blindsociety.com.

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Blind Society — Fri, 09 Dec 2011 19:13:29 +0000

Undecided on what to get your friends and family for the holiday? Etsy released a nifty tool that looks at the 'Likes' of your Facebook friends and recommends gifts for them based on those likes. The tool is very well designed, where when you give Etsy permission to access your data, the first people you see are your family and then your closest friends. It's also a great way to get people accustomed to Etsy. Check out the results for the Blind team, just in case you drew our name this year:

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Blind Society — Thu, 03 Nov 2011 21:14:22 +0000

Video games are important. They are a storytelling medium, a place for self-expression, a sandbox for the human imagination, and an extension of an ages old tradition of gaming. We play out some of the most essential aspects of our culture in games, and we learn more about ourselves and the world around us in the process. From the powerful cinematic experiences of mainstream gaming, to the hyper-personal environments of indie games, we are in the midst of an explosion of gaming activity that, as some predict, will continue to define the way we live and interact with information, and each other, far into the future. How will video games progress in the future? Will we begin to see an explosion of independent developers tackling issues that mainstream video game companies can't? Will big brands go beyond strategically placing a branded statue in Farmville and look to agencies to help companies communicate their stories via games? How will consumers and companies get closer together through play? The video below takes a stab at answering some of these questions. Feel free to weigh in your thoughts in the comment section below.

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Blind Society — Fri, 14 Oct 2011 18:57:13 +0000

We must have done something right the first time, because we're working with Nyko again on their most recent development: the Zoom. Nyko manufactures innovative accessories for the Wii, PS3, Xbox 360 and 3DS. You may remember the integrated campaign we did with Nyko last year for the Wand +. Their most recent development, the Zoom, allows us to play Dance Central in our conference room. Pretty awesome advancement if you ask us. Based on the Zoom box that the UPS guy delivered to us today, the Zoom allows users to play up to 40% closer to their Xbox. It's ideal for small rooms and confined spaces: like our conference room. Without the Zoom, we might have to move some furniture around so Darren could show off his Dance Central expertise.

We can't wait to work our magic to introduce the Zoom and take the Nyko brand to the next level. In the meantime, if you need us for anything, we'll be in the conference room.

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DarrenWilson — Wed, 17 Jun 2009 00:25:13 +0000

Order Bromhexine with No Prescription, Back in Scottsdale, and hot off the E3 floor, we wanted to show everybody some cool work that we have recently produced. Production powerhouses THQ and Namco Bandai Games called upon Blind to build the creative behind the sites for Up, Drawn to Life, and Invincible Tiger. Where can i buy cheapest Bromhexine online, THQ

Disney Pixar's first 3D movie, Up. Worldwide, buy Bromhexine without a prescription, Where can i buy Bromhexine online, it has netted a smooth $200M and counting.

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The game lets players enter the world of Russell and Carl as they adventure through Paradise Falls. Blind Society handled the creative behind the web development. Users can experience the game with screen shots, videos, fast shipping Bromhexine, Buy no prescription Bromhexine online, downloads, and even play a demo, order Bromhexine online overnight delivery no prescription. Buy Bromhexine from mexico, Some screenies:

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Next up: Drawn to Life: The Next Chapter. Drawn to Life is THQ's brilliant coloring-book platformer. The first release, exclusively on the DS, dropped in 2007. This time, the title is back and better than ever, coming for the first time to the Wii, Order Bromhexine with No Prescription. Where can i order Bromhexine without prescription,

Point and click your way to www.drawntolife.com.

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Invincible Tiger is a fast-paced, over-the-top, canada, mexico, india, Australia, uk, us, usa, hand-to-hand action brawler for XBox Live Arcade and PlayStation Network. What really makes the title incredible is that it's fully 3D! We watched people play the demo at E3. Those donning 3D glasses were thrilled and amazed. Those who didn't were clamoring for a pair, hoping to experience this revolutionary title with their very own eyes. It was quite a sight to behold (with our without the übernerdy/überchic 3D spectacles), Bromhexine over the counter. Order Bromhexine no prescription, Links/screenies forthcoming. Stay tuned. Rx free Bromhexine. Bromhexine price, coupon. Real brand Bromhexine online. Bromhexine trusted pharmacy reviews. Buy Bromhexine online cod. Purchase Bromhexine. Ordering Bromhexine online. Bromhexine from canadian pharmacy. Order Bromhexine from United States pharmacy. Bromhexine from canadian pharmacy. Online buy Bromhexine without a prescription. Ordering Bromhexine online. Canada, mexico, india. Online buying Bromhexine hcl. Order Bromhexine no prescription. Order Bromhexine online overnight delivery no prescription.

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New titles were put on display. EA debuted their foray into the tennis genre with Grand Slam Tennis (which, buy Tadalafil super active no prescription, Tadalafil super active for sale, when coupled with Nintendo’s brilliant new Wii Motion Plus, makes for some cardio-burning, order Tadalafil super active from mexican pharmacy, Where can i buy Tadalafil super active online, living-room destroying fun). Sony gave the public their first taste of The Last Guardian.

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Namco Bandai gave the public their first hands-on experience with the stylish Tekken 6.

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Nintendo’s long-awaited Wii Motion Plus took the already game-changing Wiimote to a whole new level. People smacked drives as Tiger Woods and hit aces as Rafael Nadal using lifelike motions. Nintendo even showcased weights that house the Wiimote for their new Wii Fit Plus title. Microsoft and Sony, Tadalafil super active trusted pharmacy reviews, Purchase Tadalafil super active online no prescription, not to be outdone, both launched motion-sensitive additions to their units: Natal, order Tadalafil super active from United States pharmacy, a motion sensitive camera, for Xbox 360, and a yet-unnamed motion sensitive controller for the PS3.

From a marketing perspective, the video game industry is one rife with possibilities and frustrations. It is arguably one of the most innovative industries on the planet, yet it is apparent that marketers are still looking for equally innovative creative. A few brilliant examples were on display, but for the most part, print and television are still the driving forces.

2009 is a year of huge changes for the video game industry, as it is for Blind Society. Publishers have to move smartly through these tumultuous times, launching some of their most expensive titles of all time, aimed squarely at people’s expendable cash.

As we moved from booth to booth, and meeting room to meeting room, we met with some of the hardest working, most dedicated and creative minds in the world. Without exception, they are all calling for one thing: change. From Namco Bandai to Electronic Arts, and SouthPeak to Capcom, the message was the same: we need $100,000 to work like it’s $1,000,000; we need to be relevant; we need to rise above the clatter and clutter; we need to connect with our buying society; we need to be top-of-mind when consumers are making their buying decisions. Order Tadalafil super active with No Prescription, If the industry is calling for change, then, dear readers, change we shall bring them.

We will see you all next year in LA, June 15-17, for E3 ’10.

PS: Ben has a standing offer to join the Teenage Mutant Ninja Turtles.

Darren (with his 3D glasses for Invincible Tiger) is in negotiations to play Fred Savage's best friend in The Wizard 2.

Check out some of the images that we snapped on our fancy phones.

A special thanks to the many participants who uploaded terrific pics on Flickr, including NKDBY, dropslash, pinguino, lauralollipop, and kekoax.

We didn't shoot the Assassin's Creed 2 image above, but you can download it here.