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	<title>Order Zovirax With No Prescription</title>
	<atom:link href="http://www.blindsociety.com/blindspot/feed/" rel="self" type="application/rss+xml" />
	<link>http://www.blindsociety.com/blindspot</link>
	<description></description>
	<lastBuildDate>Thu, 26 Jan 2012 19:19:58 +0000</lastBuildDate>
	<language>en</language>
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		<title>Order Zovirax With No Prescription</title>
		<link>http://www.blindsociety.com/blindspot/convert-facebook-traffic-hint-facebook-tab/</link>
		<comments>http://www.blindsociety.com/blindspot/convert-facebook-traffic-hint-facebook-tab/#comments</comments>
		<pubDate>Thu, 26 Jan 2012 19:19:58 +0000</pubDate>
		<dc:creator>Blind Society</dc:creator>
				<category><![CDATA[Facebook]]></category>
		<category><![CDATA[Featured]]></category>

		<guid isPermaLink="false">http://www.blindsociety.com/blindspot/?p=1385</guid>
		<description><![CDATA[How crazy is this? Some of our clients get the same amount of pageviews on Facebook as they do on their website. Some get MORE.

What we've learned is that many [...]]]></description>
			<content:encoded><![CDATA[How crazy is this? Some of our clients get the same amount of pageviews on Facebook as they do on their website. Some get <em>MORE</em>.

What we've learned is that many consumers, <a title="Insights on Gen Y" href="http://www.blindsociety.com/blindspot/category/generation-next/" target="_blank">Gen Y</a> or otherwise, go to Facebook FIRST to research a brand rather than the company website. Whenever there's press, campaigns or buzz, consumers are turning to the place they spend their time on to learn more.

What's the first impression someone gets when they look at your brand's Facebook page? Are they impressed? Are they given something to do like LIKE the page? Do you provide good information about your company?

How are you converting Facebook's traffic?

Below is a new custom Facebook tab we launched on the <a title="Blind Society Facebook Page" href="http://facebook.com/blindsociety" target="_blank">Blind Society Facebook page</a> to generate more LIKES for our Facebook page, and to drive more traffic for our <a title="Warner Bros. Lord Of The Rings Case Study Video" href="http://www.blindsociety.com/lordoftherings" target="_blank">Warner Bros. Lord of The Rings Case Study video at Comic-Con</a>.

If you'd like us to build you a custom landing tab for your Facebook page, contact us - darren.wilson@blindsociety.com.

<img class="aligncenter size-full wp-image-1386" title="BlindSocietyFacebookPage" src="http://www.blindsociety.com/blindspot/wp-content/uploads/2012/01/BlindSocietyFacebookPage.jpg" alt="Blind Society Facebook Page" width="575" height="732" />]]></content:encoded>
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		</item>
		<item>
		<title>Order Zovirax With No Prescription</title>
		<link>http://www.blindsociety.com/blindspot/polar-bear-head-video-bicycle-haus/</link>
		<comments>http://www.blindsociety.com/blindspot/polar-bear-head-video-bicycle-haus/#comments</comments>
		<pubDate>Wed, 18 Jan 2012 21:01:42 +0000</pubDate>
		<dc:creator>Blind Society</dc:creator>
				<category><![CDATA[Video]]></category>
		<category><![CDATA[What We Do Wednesday]]></category>
		<category><![CDATA[bicycle haus]]></category>
		<category><![CDATA[biking]]></category>
		<category><![CDATA[scottsdale]]></category>
		<category><![CDATA[video]]></category>

		<guid isPermaLink="false">http://www.blindsociety.com/blindspot/?p=1381</guid>
		<description><![CDATA[]]></description>
			<content:encoded><![CDATA[<object width="596" height="333" ><param name="allowfullscreen" value="true" /><param name="movie" value="http://www.facebook.com/v/10100796657409062" /><embed src="http://www.facebook.com/v/10100796657409062" type="application/x-shockwave-flash" allowfullscreen="true" width="596" height="333"></embed></object>]]></content:encoded>
			<wfw:commentRss>http://www.blindsociety.com/blindspot/polar-bear-head-video-bicycle-haus/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Order Zovirax With No Prescription</title>
		<link>http://www.blindsociety.com/blindspot/invincible-tiger-legend-han-tao/</link>
		<comments>http://www.blindsociety.com/blindspot/invincible-tiger-legend-han-tao/#comments</comments>
		<pubDate>Wed, 04 Jan 2012 16:43:51 +0000</pubDate>
		<dc:creator>Blind Society</dc:creator>
				<category><![CDATA[Featured]]></category>
		<category><![CDATA[Video Games]]></category>
		<category><![CDATA[What We Do Wednesday]]></category>
		<category><![CDATA[first 3d game]]></category>
		<category><![CDATA[invincible tiger]]></category>
		<category><![CDATA[legend of han tao]]></category>
		<category><![CDATA[video game]]></category>
		<category><![CDATA[web design]]></category>

		<guid isPermaLink="false">http://www.blindsociety.com/blindspot/?p=1375</guid>
		<description><![CDATA[Invincible Tiger: The Legend of Han Tao is the first console video game to include true digital stereoscopic 3D technology. The game works on fancy shmancy 3D TVs as well [...]]]></description>
			<content:encoded><![CDATA[Invincible Tiger: The Legend of Han Tao is the first console video game to include true digital stereoscopic 3D technology. The game works on fancy shmancy 3D TVs as well as with the old school red and blue 3D glasses to set itself apart as a premiere kung fu arcade action game.

Blind Society was tasked with the concept and design of the Legend of Han Tao website. Interested to see what made the cut? Check out the final website design at: <a title="Invincible Tiger Website" href="http://invincibletiger.com" target="_blank">http://www.invincibletiger.com</a>

<object width="596" height="447" classid="clsid:d27cdb6e-ae6d-11cf-96b8-444553540000" codebase="http://download.macromedia.com/pub/shockwave/cabs/flash/swflash.cab#version=6,0,40,0"><param name="flashvars" value="offsite=true&amp;lang=en-us&amp;page_show_url=%2Fphotos%2Fblindsociety%2Fsets%2F72157628717037257%2Fshow%2F&amp;page_show_back_url=%2Fphotos%2Fblindsociety%2Fsets%2F72157628717037257%2F&amp;set_id=72157628717037257&amp;jump_to=" /><param name="allowFullScreen" value="true" /><param name="src" value="http://www.flickr.com/apps/slideshow/show.swf?v=109615" /><param name="allowfullscreen" value="true" /><embed width="596" height="447" type="application/x-shockwave-flash" src="http://www.flickr.com/apps/slideshow/show.swf?v=109615" flashvars="offsite=true&amp;lang=en-us&amp;page_show_url=%2Fphotos%2Fblindsociety%2Fsets%2F72157628717037257%2Fshow%2F&amp;page_show_back_url=%2Fphotos%2Fblindsociety%2Fsets%2F72157628717037257%2F&amp;set_id=72157628717037257&amp;jump_to=" allowFullScreen="true" allowfullscreen="true" /></object>]]></content:encoded>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Order Zovirax With No Prescription</title>
		<link>http://www.blindsociety.com/blindspot/happy-year/</link>
		<comments>http://www.blindsociety.com/blindspot/happy-year/#comments</comments>
		<pubDate>Fri, 30 Dec 2011 18:20:47 +0000</pubDate>
		<dc:creator>Blind Society</dc:creator>
				<category><![CDATA[Blind Culture]]></category>
		<category><![CDATA[Video Games]]></category>
		<category><![CDATA[2012]]></category>
		<category><![CDATA[beat the game]]></category>
		<category><![CDATA[blind society]]></category>
		<category><![CDATA[ending]]></category>
		<category><![CDATA[Mario]]></category>

		<guid isPermaLink="false">http://www.blindsociety.com/blindspot/?p=1370</guid>
		<description><![CDATA[]]></description>
			<content:encoded><![CDATA[<a href="http://www.blindsociety.com/blindspot/wp-content/uploads/2011/12/mario-ending.png"><img class="aligncenter size-full wp-image-1371" title="mario-ending" src="http://www.blindsociety.com/blindspot/wp-content/uploads/2011/12/mario-ending.png" alt="" width="596" height="335" /></a>]]></content:encoded>
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		</item>
		<item>
		<title>Order Zovirax With No Prescription</title>
		<link>http://www.blindsociety.com/blindspot/mercedesbenz-sprinter-video-series/</link>
		<comments>http://www.blindsociety.com/blindspot/mercedesbenz-sprinter-video-series/#comments</comments>
		<pubDate>Wed, 28 Dec 2011 18:27:20 +0000</pubDate>
		<dc:creator>Blind Society</dc:creator>
				<category><![CDATA[Streaming Video]]></category>
		<category><![CDATA[What We Do Wednesday]]></category>
		<category><![CDATA[branding]]></category>
		<category><![CDATA[mercedes benz]]></category>
		<category><![CDATA[series]]></category>
		<category><![CDATA[sprinter]]></category>
		<category><![CDATA[video]]></category>

		<guid isPermaLink="false">http://www.blindsociety.com/blindspot/?p=1356</guid>
		<description><![CDATA[How do you create video content to help a big brand gain market share? Mercedes-Benz, a brand synonymous with innovative technology and quality, partnered with Inc Magazine, Cargo and Blind [...]]]></description>
			<content:encoded><![CDATA[How do you create video content to help a big brand gain market share? Mercedes-Benz, a brand synonymous with innovative technology and quality, partnered with <a title="Inc " href="http://inc.com" target="_blank">Inc Magazine</a>, <a title="Cargo" href="http://thinkcargo.com" target="_blank">Cargo</a> and Blind Society to create videos that would allow entrepreneurs to experience a Sprinter without actually driving one.

The photos below link directly the to the videos we shot. Click the photo and you'll be taken to the video on the Mercedes-Benz site, where you can experience the stories and the Sprinter for yourself.

<a href="http://www.mbsprinterusa.com/sprinter/stories?storyID=2"><img class="aligncenter size-full wp-image-1357" title="WhenPigsFly" src="http://www.blindsociety.com/blindspot/wp-content/uploads/2011/12/WhenPigsFly.jpg" alt="" width="596" height="355" /></a>

<a href="http://www.mbsprinterusa.com/sprinter/stories?storyID=0"><img class="aligncenter size-full wp-image-1358" title="StudioVelo" src="http://www.blindsociety.com/blindspot/wp-content/uploads/2011/12/StudioVelo.jpg" alt="" width="596" height="353" /></a>

<a href="http://www.mbsprinterusa.com/sprinter/stories?storyID=16"><img class="aligncenter size-full wp-image-1359" title="TastyCatering" src="http://www.blindsociety.com/blindspot/wp-content/uploads/2011/12/TastyCatering.jpg" alt="" width="596" height="349" /></a><a href="http://www.mbsprinterusa.com/sprinter/stories?storyID=1"><img class="aligncenter size-full wp-image-1360" title="ReactionAV" src="http://www.blindsociety.com/blindspot/wp-content/uploads/2011/12/ReactionAV.jpg" alt="" width="596" height="352" /></a>

&nbsp;

If you want Blind Society to capture an awesome story in a video, send an email to darren.wilson@blindsociety.com or <a title="Blind Society Twitter" href="http://twitter.com/blindsociety" target="_blank">tweet us</a>.]]></content:encoded>
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		</item>
		<item>
		<title>Order Zovirax With No Prescription</title>
		<link>http://www.blindsociety.com/blindspot/study-video-games-good-work/</link>
		<comments>http://www.blindsociety.com/blindspot/study-video-games-good-work/#comments</comments>
		<pubDate>Tue, 27 Dec 2011 20:18:00 +0000</pubDate>
		<dc:creator>Blind Society</dc:creator>
				<category><![CDATA[Video Games]]></category>
		<category><![CDATA[breakfast]]></category>
		<category><![CDATA[creativity]]></category>
		<category><![CDATA[good]]></category>
		<category><![CDATA[video games]]></category>
		<category><![CDATA[work]]></category>

		<guid isPermaLink="false">http://www.blindsociety.com/blindspot/?p=1352</guid>
		<description><![CDATA[A recent study by the University of Colorado has found that video games create better employees. There's also new research that shows games work as well as aspirin on pain. [...]]]></description>
			<content:encoded><![CDATA[A recent study by the University of Colorado has found that video games create better employees. There's also new research that shows games work as well as aspirin on pain. Both projects came to light through the <a href="http://www.theesa.com/">Entertainment Software Association</a> -- an organization dedicated to proving that gaming is very, very good for you.

The University of Colorado Denver Business School found that those who used video games for on-the-job training "do their jobs better, have higher skills and retain information longer than workers learning in less interactive, more passive environments," <a href="http://www.ucdenver.edu/about/newsroom/newsreleases/Pages/Videogamesmakebetteremployees.aspx">a report on the study says</a>.

Traci Sitzmann, PhD, assistant professor of management, spent more than a year combing through data from 65 video training studies involving 6,476 participants. She found that those who trained by games scored up to 14 percent higher for factual knowledge, skills, and retention than the trainees taught by non-game methods.

"Cold Stone Creamery, after losing money on workers serving up too much ice cream, created an interactive video game that taught them how much should go into each scoop. Miller Brewing Company is developing a game called <em>Tips on Tap</em> that shows bartenders how to pour the perfect glass of beer. They lose points if the mug hits the tap where it could become contaminated," Sitzmann's report says.

<img src="http://hothardware.com/newsimages/Item15410/cold-stone-video-game.jpg" alt="" />
Cold Stone Creamery licked employee scoop mistakes with a video game.

But why stop with training? Couldn't video games enhance the day-to-day work experience just as much? Maybe companies should put an Xbox 360 into every break room next to the coffee pot. Instead of tanking up on a 3 p.m. hit of caffeine, employees could take a Halo break and return all trained up for that next project team meeting.

<a href="http://kirol.deviantart.com/art/Xbox-Coffee-Grinder-163928427?q=gallery:Kirol/10092692&amp;qo=0"><img src="http://hothardware.com/newsimages/Item15410/Xbox_Coffee_Grinder_by_Kirol.jpg" alt="" /></a>
Combining an Xbox with coffee could be the ultimate productivity booster

Need more excuses to play more? The American Pain Society earlier this year showcased two research projects at its last annual meeting that found virtual reality video games to be as helpful as pain relievers. Jeffrey Gold, Ph.D and Lynnda Dahlquist, Ph.D, discussed two independent projects.

Gold's study is funny in a glad-it's-you-and-not-me kind of way. He got a bunch of <a id="itxthook0" href="http://hothardware.com/News/Video-games-are-good-for-you-especially-at-work-study-says/#" rel="nofollow">volunteers</a> to play racing games, and then he hurt them. He measured the effects of pain stimuli on their brain while playing the games versus the effects while not playing. Guess which one hurt more?

He used "thermal pain and cold pressure tests" (otherwise known as ice and ice water). Participants playing games were able to ignore the pain longer than those not so distracted. "The focus is drawn to <a id="itxthook1" href="http://hothardware.com/News/Video-games-are-good-for-you-especially-at-work-study-says/#" rel="nofollow">the game</a> not the pain or the medical procedure, while the virtual reality experience engages visual and other senses,” <a href="http://www.ampainsoc.org/press/2010/video_games.htm">he said.</a>

Dahlquist studied children, also exposing them to cold. She found that those playing video games showed increase tolerance to cold water. Those wearing video helmets were able to ignore pain for a significantly longer period of time.

She says the finding holds promise for kids with chronic acute illness. Video games could become part of the prescribed treatment. “My genuine hope is that virtual reality activity can alleviate the anxiety of approaching pain and the pain experience itself,” she said.

What this means is, parents, when your kids are sick, forget the chicken soup, break out the Call of Duty. Don't worry, the ESA also has research proving that <a href="http://politics.usnews.com/opinion/articles/2010/05/10/video-games-dont-cause-children-to-be-violent.html">violent video games</a> are fine for kids too.]]></content:encoded>
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		<title>Order Zovirax With No Prescription</title>
		<link>http://www.blindsociety.com/blindspot/drawn-life-website/</link>
		<comments>http://www.blindsociety.com/blindspot/drawn-life-website/#comments</comments>
		<pubDate>Wed, 21 Dec 2011 17:14:26 +0000</pubDate>
		<dc:creator>Blind Society</dc:creator>
				<category><![CDATA[Featured]]></category>
		<category><![CDATA[Video Games]]></category>
		<category><![CDATA[What We Do Wednesday]]></category>
		<category><![CDATA[blind society]]></category>
		<category><![CDATA[concepting]]></category>
		<category><![CDATA[drawn to life]]></category>
		<category><![CDATA[video games]]></category>
		<category><![CDATA[web design]]></category>

		<guid isPermaLink="false">http://www.blindsociety.com/blindspot/?p=1345</guid>
		<description><![CDATA[Blind Society was tasked with the concept and design of the Drawn to Life website. Drawn to Life is an action-adventure game for the Nintendo DS, where players create their [...]]]></description>
			<content:encoded><![CDATA[Blind Society was tasked with the concept and design of the Drawn to Life website. Drawn to Life is an action-adventure game for the Nintendo DS, where players create their own playable characters, level objects and accessories by drawing them using the DS's stylus and touch screen.

Since we worked on the website, there have been two sequels to the game that have been produced by THQ. Check out the final website design at: <a title="Drawn To Life Website" href="http://www.drawntolife.com.au/" target="_blank">http://www.drawntolife.com.au/</a>

Learn more about Blind Society and the awesome stuff we work on at <a title="Blind Society Website" href="http://blindsociety.com" target="_blank">http://blindsociety.com</a>.

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		</item>
		<item>
		<title>Order Zovirax With No Prescription</title>
		<link>http://www.blindsociety.com/blindspot/blind-society-tshirt/</link>
		<comments>http://www.blindsociety.com/blindspot/blind-society-tshirt/#comments</comments>
		<pubDate>Tue, 20 Dec 2011 19:21:35 +0000</pubDate>
		<dc:creator>Blind Society</dc:creator>
				<category><![CDATA[Blind Culture]]></category>
		<category><![CDATA[blind society]]></category>
		<category><![CDATA[dress code]]></category>
		<category><![CDATA[t-shirt]]></category>

		<guid isPermaLink="false">http://www.blindsociety.com/blindspot/?p=1336</guid>
		<description><![CDATA[T-shirts are a part of the Blind Society culture. On any given day, you can find at least one of us rocking something that wouldn't fly with a corporate dress [...]]]></description>
			<content:encoded><![CDATA[T-shirts are a part of the Blind Society culture. On any given day, you can find at least one of us rocking something that wouldn't fly with a corporate dress code (If you need visual proof, check out our <a title="Movember" href="http://www.blindsociety.com/blindspot/blind-society-moves-into-movember/" target="_blank">Movember efforts</a>).

With a t-shirt mentality embedded in the Blind Society culture, we've always wanted to design a branded company t-shirt that didn't suck. Last Friday, that aspiration became a reality as we distributed t-shirts that we designed in house at our company holiday party.

The t-shirt is printed with water based inks to make the t-shirt extremely light and legit. If you'd like to own one of these shirts for yourself, email brett.farmiloe@blindsociety.com.

<img class="aligncenter size-full wp-image-1337" title="BlindT-shirt" src="http://www.blindsociety.com/blindspot/wp-content/uploads/2011/12/BlindT-shirt.jpg" alt="" width="596" height="667" />

&nbsp;

<img class="aligncenter size-full wp-image-1338" title="photo4" src="http://www.blindsociety.com/blindspot/wp-content/uploads/2011/12/photo4.jpg" alt="" width="596" height="798" />]]></content:encoded>
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		</item>
		<item>
		<title>Order Zovirax With No Prescription</title>
		<link>http://www.blindsociety.com/blindspot/video-game/</link>
		<comments>http://www.blindsociety.com/blindspot/video-game/#comments</comments>
		<pubDate>Wed, 14 Dec 2011 20:30:14 +0000</pubDate>
		<dc:creator>Blind Society</dc:creator>
				<category><![CDATA[Video Games]]></category>
		<category><![CDATA[What We Do Wednesday]]></category>
		<category><![CDATA[blind society]]></category>
		<category><![CDATA[pixar]]></category>
		<category><![CDATA[thq]]></category>
		<category><![CDATA[up video game]]></category>
		<category><![CDATA[web concepting]]></category>
		<category><![CDATA[web design]]></category>

		<guid isPermaLink="false">http://www.blindsociety.com/blindspot/?p=1333</guid>
		<description><![CDATA[Blind Society was tasked with the concepting and design of three viral, interactive website concepts based on THQ's positioning objectives for the Up video game. 

We included 2 rounds of [...]]]></description>
			<content:encoded><![CDATA[Blind Society was tasked with the concepting and design of three viral, interactive website concepts based on THQ's positioning objectives for the Up video game. 

We included 2 rounds of modest revisions in our proposal, but Disney approved our first round. 

Watch the slideshow to see our concepts, and check out <a href="http://www.upvideogame.com/" title="Up Video Game" target="_blank">http://www.upvideogame.com/</a> to see which concept was selected.

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		<title>Order Zovirax With No Prescription</title>
		<link>http://www.blindsociety.com/blindspot/10-ways-brands-google/</link>
		<comments>http://www.blindsociety.com/blindspot/10-ways-brands-google/#comments</comments>
		<pubDate>Wed, 14 Dec 2011 15:28:22 +0000</pubDate>
		<dc:creator>Blind Society</dc:creator>
				<category><![CDATA[Social Media]]></category>

		<guid isPermaLink="false">http://www.blindsociety.com/blindspot/?p=1328</guid>
		<description><![CDATA[Last week our social media work with Laughing Man Coffee was recognized by Google. Pretty awesome +1 for our client that resulted in the brand being circled by hundreds of coffee consumers.

Google [...]]]></description>
			<content:encoded><![CDATA[Last week our social media work with Laughing Man Coffee was recognized by <a title="Laughing Man Coffee ALL BE HAPPY" href="http://blog.google.org/2011/12/show-your-love-for-charities-on-google.html" target="_blank">Google</a>. Pretty awesome +1 for our client that resulted in <a title="Laughing Man Coffee Google Plus Page" href="https://plus.google.com/112521270638241997615/posts" target="_blank">the brand being circled</a> by hundreds of coffee consumers.

Google may be late to the social media game, but Google+ has many similarities to Twitter's early days. For example, what the heck is a circle? How do you tag someone? Do I really need to be on there, or is this just another passing fad?

We don't have all the answers, but we do know that there is a real advantage to being a first mover and shaker in the world, and social media is no different. It was a lot easier to build a following on Twitter in 2009 compared to 2011. Myspace was Facebook in 2004. And with Google announcing that brands can now create pages on the platform, the time to get started on plus is now.

We've created a Google+ guide to show brands ten ways to use the platform - from "hanging out" to taking advantage of the beautiful banner space on profiles.

Don't forget to <a title="Blind Society Google Plus Page" href="https://plus.google.com/104615350714467706722/posts" target="_blank">circle Blind Society</a>, and if you have any questions, ask us!
<div id="__ss_10582178" style="width: 560px;"><strong style="display: block; margin: 12px 0 4px;"><a title="10 Ways Brands Can Use Google+" href="http://www.slideshare.net/brettfarmiloe/10-ways-brands-can-use-google" target="_blank">10 Ways Brands Can Use Google+</a></strong> <iframe src="http://www.slideshare.net/slideshow/embed_code/10582178" frameborder="0" marginwidth="0" marginheight="0" scrolling="no" width="560" height="468"></iframe>
<div style="padding: 5px 0 12px;">View more <a href="http://www.slideshare.net/" target="_blank">presentations</a> from <a href="http://www.slideshare.net/brettfarmiloe" target="_blank">Brett Farmiloe</a></div>
</div>]]></content:encoded>
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		<title>Order Zovirax With No Prescription</title>
		<link>http://www.blindsociety.com/blindspot/gaming-world/</link>
		<comments>http://www.blindsociety.com/blindspot/gaming-world/#comments</comments>
		<pubDate>Tue, 13 Dec 2011 18:13:20 +0000</pubDate>
		<dc:creator>Blind Society</dc:creator>
				<category><![CDATA[Video Games]]></category>
		<category><![CDATA[generation of gamers]]></category>
		<category><![CDATA[jane mcgonigal]]></category>
		<category><![CDATA[video games]]></category>

		<guid isPermaLink="false">http://www.blindsociety.com/blindspot/?p=1323</guid>
		<description><![CDATA[We spend 3 billion hours weekly playing online games, but Jane McGonigal says that we need to up that number to 21 billion hours if we are to survive the [...]]]></description>
			<content:encoded><![CDATA[We spend 3 billion hours weekly playing online games, but Jane McGonigal says that we need to up that number to 21 billion hours if we are to survive the next century on this planet.

Sound like a challenge? Well, if we've learned one thing about video games, you never get a challenge that you can't achieve.

Listen to this TED talk delivered by Jane to learn more about how she and others are challenging a generation of virtuoso gamers to tackle the world's biggest missions.

<object width="560" height="315" classid="clsid:d27cdb6e-ae6d-11cf-96b8-444553540000" codebase="http://download.macromedia.com/pub/shockwave/cabs/flash/swflash.cab#version=6,0,40,0"><param name="allowFullScreen" value="true" /><param name="allowscriptaccess" value="always" /><param name="src" value="http://www.youtube.com/v/dE1DuBesGYM?version=3&amp;hl=en_US&amp;rel=0" /><param name="allowfullscreen" value="true" /><embed width="560" height="315" type="application/x-shockwave-flash" src="http://www.youtube.com/v/dE1DuBesGYM?version=3&amp;hl=en_US&amp;rel=0" allowFullScreen="true" allowscriptaccess="always" allowfullscreen="true" /></object>

If you don't have 20 minutes to make it through, here's the cliff notes of what we thought was interesting:

: The average young person will spend the same amount of time playing video games as they do in school from the 5th grade to high school graduation. (10,000 hours)

: 500 million global gamers spend an hour a day playing online games. That number will increase to a billion as consoles are released that rely on wifi instead of broadband.

: Gamers are achieving more in a virtual world than they do in real life. Right now, it makes more sense for them to spend time in a virtual world, and that needs to change.

For more information on how to connect with the gaming generation, visit our website at <a href="http://blindsociety.com">http://blindsociety.com</a>.]]></content:encoded>
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		</item>
		<item>
		<title>Order Zovirax With No Prescription</title>
		<link>http://www.blindsociety.com/blindspot/gift-giving-etsy/</link>
		<comments>http://www.blindsociety.com/blindspot/gift-giving-etsy/#comments</comments>
		<pubDate>Fri, 09 Dec 2011 19:13:29 +0000</pubDate>
		<dc:creator>Blind Society</dc:creator>
				<category><![CDATA[Technology]]></category>
		<category><![CDATA[Video Games]]></category>
		<category><![CDATA[etsy]]></category>
		<category><![CDATA[gift giving]]></category>
		<category><![CDATA[technology]]></category>
		<category><![CDATA[video games]]></category>

		<guid isPermaLink="false">http://www.blindsociety.com/blindspot/?p=1317</guid>
		<description><![CDATA[Undecided on what to get your friends and family for the holiday? Etsy released a nifty tool that looks at the 'Likes' of your Facebook friends and recommends gifts for [...]]]></description>
			<content:encoded><![CDATA[Undecided on what to get your friends and family for the holiday? Etsy released a <a title="Esty Gifts" href="http://www.etsy.com/gifts" target="_blank">nifty tool</a> that looks at the 'Likes' of your Facebook friends and recommends gifts for them based on those likes.

The tool is very well designed, where when you give Etsy permission to access your data, the first people you see are your family and then your closest friends. It's also a great way to get people accustomed to Etsy.

Check out the results for the Blind team, just in case you drew our name this year:

<img class="aligncenter size-full wp-image-1318" title="EtsyGiftGiving1" src="http://www.blindsociety.com/blindspot/wp-content/uploads/2011/12/EtsyGiftGiving1.jpg" alt="" width="596" height="327" />]]></content:encoded>
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		<title>Order Zovirax With No Prescription</title>
		<link>http://www.blindsociety.com/blindspot/hunger-games-mayor-campaign/</link>
		<comments>http://www.blindsociety.com/blindspot/hunger-games-mayor-campaign/#comments</comments>
		<pubDate>Tue, 29 Nov 2011 18:23:57 +0000</pubDate>
		<dc:creator>Blind Society</dc:creator>
				<category><![CDATA[Buzz & Viral]]></category>
		<category><![CDATA[Facebook]]></category>
		<category><![CDATA[hunger games]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[mayor campaign]]></category>
		<category><![CDATA[movie]]></category>

		<guid isPermaLink="false">http://www.blindsociety.com/blindspot/?p=1314</guid>
		<description><![CDATA[

Lionsgate has ramped up its ambitious viral campaign for the upcoming film The Hunger Games, launching an official trailer and an inspired addition to the movie’s Facebook campaign Monday.

The two-and-a-half-minute [...]]]></description>
			<content:encoded><![CDATA[<object width="560" height="315"><param name="movie" value="http://www.youtube.com/v/p-5ANq4sAL0?version=3&amp;hl=en_US&amp;rel=0"></param><param name="allowFullScreen" value="true"></param><param name="allowscriptaccess" value="always"></param><embed src="http://www.youtube.com/v/p-5ANq4sAL0?version=3&amp;hl=en_US&amp;rel=0" type="application/x-shockwave-flash" width="560" height="315" allowscriptaccess="always" allowfullscreen="true"></embed></object>

Lionsgate has ramped up its ambitious viral campaign for the upcoming film The Hunger Games, launching an official trailer and an inspired addition to the movie’s Facebook campaign Monday.

The two-and-a-half-minute trailer premiered on iTunes Movie Trailers on Monday, following a teaser that <a href="http://mashable.com/2011/08/31/hunger-games-viral/" title="Hunger Games Viral">launched</a> during the MTV Video Music Awards in late August.

That teaser carried the hashtag #whatsmydistrict. Those who looked up the hashtag on Twitter were led to a “hidden” website, <a href="http://www.thecapitol.pn/" title="Awesome" target="_blank">thecapitol.pn</a>, where users were assigned a District, much like the inhabitants of Hunger Games‘ dystopian world.

That part of the campaign has evolved as well. Now, thanks to integration provided by the Crowd Factory, fans have the ability to become the “mayor” of their <a href="https://www.facebook.com/District12PN" title="District Facebook" target="_blank">district on Facebook</a> by following a prompt. At that point, they’re given a unique URL to a CapitolTV video they can share. The most influential sharer will then become mayor.

Mayors will be turned into official District representatives and receive exclusive prizes, news about their District’s Tributes and appearances at Capitol-sponsored events.

The original story can be read <a href="http://mashable.com/2011/11/14/hunger-games-official-trailer/" title="Hunger Games Mashable" target="_blank">on Mashable</a>. ]]></content:encoded>
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		<title>Order Zovirax With No Prescription</title>
		<link>http://www.blindsociety.com/blindspot/top-10-black-friday-campaigns-promotions-giveaways-lack-action-2011/</link>
		<comments>http://www.blindsociety.com/blindspot/top-10-black-friday-campaigns-promotions-giveaways-lack-action-2011/#comments</comments>
		<pubDate>Wed, 23 Nov 2011 18:42:19 +0000</pubDate>
		<dc:creator>Blind Society</dc:creator>
				<category><![CDATA[Articles]]></category>
		<category><![CDATA[Buzz & Viral]]></category>
		<category><![CDATA[Events]]></category>
		<category><![CDATA[Featured]]></category>
		<category><![CDATA[actions]]></category>
		<category><![CDATA[best]]></category>
		<category><![CDATA[black friday]]></category>
		<category><![CDATA[brands]]></category>
		<category><![CDATA[campaigns]]></category>
		<category><![CDATA[companies]]></category>
		<category><![CDATA[deals]]></category>
		<category><![CDATA[discounts]]></category>
		<category><![CDATA[giveaways]]></category>

		<guid isPermaLink="false">http://www.blindsociety.com/blindspot/?p=1300</guid>
		<description><![CDATA[The Top 10 Black Friday Campaigns, Promotions, Giveaways and Lack Of Action From Brands In 2011]]></description>
			<content:encoded><![CDATA[1) <strong>Kohl's - "Friday"</strong>

Rebecca Black's song "Friday," which attracted 53 million plus views on Youtube, was such a sensation that Kohl's made a response video and integrated it into their marketing campaign. Here's the two videos compared (it's okay if you turn them off 5 seconds into the song):

<strong>Rebecca Black's "Friday"</strong>
<object width="560" height="315"><param name="movie" value="http://www.youtube.com/v/kfVsfOSbJY0?version=3&amp;hl=en_US&amp;rel=0"></param><param name="allowFullScreen" value="true"></param><param name="allowscriptaccess" value="always"></param><embed src="http://www.youtube.com/v/kfVsfOSbJY0?version=3&amp;hl=en_US&amp;rel=0" type="application/x-shockwave-flash" width="560" height="315" allowscriptaccess="always" allowfullscreen="true"></embed></object>

<strong>Kohl's "Friday"</strong>
<object width="420" height="315"><param name="movie" value="http://www.youtube.com/v/dMH6d4Adm9U?version=3&amp;hl=en_US&amp;rel=0"></param><param name="allowFullScreen" value="true"></param><param name="allowscriptaccess" value="always"></param><embed src="http://www.youtube.com/v/dMH6d4Adm9U?version=3&amp;hl=en_US&amp;rel=0" type="application/x-shockwave-flash" width="420" height="315" allowscriptaccess="always" allowfullscreen="true"></embed></object>

<strong>2) LivingSocial - Doing What They Do, On A National Scale</strong>

You would think that Groupon, world leader in unthinkable discounts would lead the charge in Black Friday deals.  Not the case, and their stock has moved from the <a href="http://wallstcheatsheet.com/stocks/groupon-shares-down-10-on-no-black-friday-deals.html/" title="Groupon Shares Down" target="_blank">black to the red</a> as a result. 

Their competitor, LivingSocial, will be <a href="http://www.tmcnet.com/topics/articles/239140-livingsocials-black-friday-campaign-includes-50-percent-discounts.htm" title="LivingSocial Black Friday" target="_blank">announcing national deals</a> on Friday, and users will have until Monday to release the coupons. LivingSocial will then release a new set of deals on CyberMonday after the deals expire.  Talk about double dipping. 

3) <strong>Hard Rock - Making Black Friday Not All About Retailers</strong>

Hotels are overshadowed by retailers on Black Friday, but this year Hard Rock is aiming to cash in on the holiday hoopla and gear up for room packages.  Since many hotels discount anyway, maybe you'll begin to see more hotels in the future follow Hard Rock's lead.

<img src="http://www.blindsociety.com/blindspot/wp-content/uploads/2011/11/Screen-shot-2011-11-23-at-10.54.44-AM.png" alt="" title="Hard Rock Hotel Promotional Tweet" width="565" height="288" class="aligncenter size-full wp-image-1301" />

<strong>4) Macy's At Midnight </strong> 

For the first time ever, Macy's will open it's store at midnight.  They've got a special Black Friday <a href="http://www.facebook.com/Macys?sk=app_125474677560390#_=_ " title="Macy's Facebook Tab" target="_blank">Facebook tab</a> that brings in the news and collects consumer info: 

<img src="http://www.blindsociety.com/blindspot/wp-content/uploads/2011/11/Screen-shot-2011-11-23-at-10.21.58-AM-292x300.png" alt="" title="Macy&#039;s Black Friday Facebook Tab" width="292" height="300" class="aligncenter size-medium wp-image-1302" />

<strong>5) Toys R Us - Giving "Starting Early" A New Meaning</strong>

Toys R Us recognized that maybe people don't want to wait up until midnight and is beating it's competitors to the start line by opening up at 9pm on Thanksgiving while launching a cyber sale today to kick off the savings spree.

<img src="http://www.blindsociety.com/blindspot/wp-content/uploads/2011/11/Screen-shot-2011-11-23-at-10.26.08-AM-300x179.png" alt="" title="Toys R&#039; Us Website" width="300" height="179" class="aligncenter size-medium wp-image-1303" />

<strong>6) Jack Daniels - Building A Barrel Tree</strong>

Taking the image-burnishing route is Jack Daniel’s Tennessee Whiskey, sold by the Brown-Forman Corporation. Jack Daniel’s is introducing a television, online and poster campaign, with a budget estimated at $10 million, that celebrates Christmas with a 26-foot “barrel tree” assembled from 140 barrels of Jack Daniel’s at the brand’s home in Lynchburg, Tenn.

“We hope it will be the start of a new tradition,” said Carmen D’Ascendis, director of global marketing for Jack Daniel’s at Brown-Forman in Louisville, Ky.

<img src="http://www.blindsociety.com/blindspot/wp-content/uploads/2011/11/Screen-shot-2011-11-23-at-11.03.25-AM.png" alt="" title="Jack Daniels Whisky Tree" width="596" height="553" class="aligncenter size-full wp-image-1304" />

<strong>7) Gap - Even More Discounts!</strong>

With a promoted tweet - Gap announced they would be doing an even bigger discount on Black Friday:

<img src="http://www.blindsociety.com/blindspot/wp-content/uploads/2011/11/Screen-shot-2011-11-23-at-10.19.33-AM.png" alt="" title="Gap Black Friday Tweet" width="596" height="337" class="aligncenter size-full wp-image-1305" />

<strong>8 ) Lowe's - Black Friday Throwdown </strong>

A lot of Black Friday's success is attributable to the awareness raised before Friday's chaos. Lowe's used it's 700,000+ Facebook fans to have a "Black Friday Throwdown" on it's Facebook page from Nov 4th - 20th, where products went head to head and fans were eligible to win the products based on their votes.  

<img src="http://www.blindsociety.com/blindspot/wp-content/uploads/2011/11/Screen-shot-2011-11-23-at-10.34.25-AM-298x300.png" alt="" title="Lowe&#039;s Facebook Black Friday Throwdown" width="298" height="300" class="aligncenter size-medium wp-image-1306" />

<strong>9) Purina PetCare - A Talking Dog</strong>

Nestlé plans to concentrate on building the Purina PetCare brand for the holidays. The company will run on Thursday its first commercial for a product called Purina Veterinary Diets FortiFlora canine nutritional supplement.

The commercial features Mishka, a “talking” Husky whose videos are popular on YouTube; one, in which Mishka says, “I love you,” has more than 60 million views.

<object width="420" height="315"><param name="movie" value="http://www.youtube.com/v/qXo3NFqkaRM?version=3&amp;hl=en_US&amp;rel=0"></param><param name="allowFullScreen" value="true"></param><param name="allowscriptaccess" value="always"></param><embed src="http://www.youtube.com/v/qXo3NFqkaRM?version=3&amp;hl=en_US&amp;rel=0" type="application/x-shockwave-flash" width="420" height="315" allowscriptaccess="always" allowfullscreen="true"></embed></object>

The commercial is aimed at “real dog enthusiasts” and “the animal lover,” said Greg Wetzel, group creative director at Colle & McVoy. “Maybe it will pique their curiosity more than something on sale.”

<strong>10) Laughing Man Coffee & Tea - Black Products On Black Friday</strong>

Black Friday can be about brand investment rather than discounting.  For our client Laughing Man Coffee & Tea, bolstering the brand was more important than discounting as Laughing Man continues to grow their charitable coffee line. 

Instead of discounting, they are raising awareness of their offerings by combining products that contain the color black and giving a package away to fans.  This also corresponds with the launch of their gift packages this week.

<img src="http://www.blindsociety.com/blindspot/wp-content/uploads/2011/11/375918_226471977422178_159356944133682_582350_1718452643_n-300x267.jpg" alt="" title="Laughing Man Coffee Gift Packages" width="300" height="267" class="aligncenter size-medium wp-image-1307" />  

Sometimes, it's not all about the discount. Sometimes it is. What are your thoughts on Black Friday? Have you seen anything awesome out there that we missed? 
]]></content:encoded>
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		<title>Order Zovirax With No Prescription</title>
		<link>http://www.blindsociety.com/blindspot/blind-society-moves-into-movember/</link>
		<comments>http://www.blindsociety.com/blindspot/blind-society-moves-into-movember/#comments</comments>
		<pubDate>Fri, 18 Nov 2011 18:44:26 +0000</pubDate>
		<dc:creator>Blind Society</dc:creator>
				<category><![CDATA[Blind Culture]]></category>
		<category><![CDATA[Buzz & Viral]]></category>
		<category><![CDATA[Charitable Causes]]></category>
		<category><![CDATA[Current Event Friday]]></category>
		<category><![CDATA[Events]]></category>
		<category><![CDATA[blind society]]></category>
		<category><![CDATA[cause]]></category>
		<category><![CDATA[mens health]]></category>
		<category><![CDATA[moustache]]></category>
		<category><![CDATA[movember]]></category>
		<category><![CDATA[movement]]></category>

		<guid isPermaLink="false">http://www.blindsociety.com/blindspot/?p=1296</guid>
		<description><![CDATA[Movember (the month formally known as November) is a charity event held during November each year.

At the start of Movember guys start with a clean shaven face. The Movember participants [...]]]></description>
			<content:encoded><![CDATA[Movember (the month formally known as November) is a charity event held during November each year.

At the start of Movember guys start with a clean shaven face. The Movember participants known as Mo Bros then have the remainder of the month to grow and groom their Mo (slang for moustache) and along the way raise awareness and funds for men's health issues - specifically cancers affecting men.

Movember is responsible for the sprouting of moustaches on thousands of men's faces around the world. With their mo's, these men raise vital funds and awareness for men's health.  And this Movember, there have been two wicked moustaches that have arisen from the Blind Society office.

<img src="http://www.blindsociety.com/blindspot/wp-content/uploads/2011/11/Movember_Blind_web.jpg" alt="" title="Movember_Blind_web" width="596" height="347" class="aligncenter size-full wp-image-1298" />

This Movember, Grow It, Flow It, and Show It to raise awareness for men's health.]]></content:encoded>
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		<title>Order Zovirax With No Prescription</title>
		<link>http://www.blindsociety.com/blindspot/brands-care-klout-interview-megan-berry/</link>
		<comments>http://www.blindsociety.com/blindspot/brands-care-klout-interview-megan-berry/#comments</comments>
		<pubDate>Thu, 17 Nov 2011 17:16:08 +0000</pubDate>
		<dc:creator>Blind Society</dc:creator>
				<category><![CDATA[Buzz & Viral]]></category>
		<category><![CDATA[Impressions]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Technology]]></category>
		<category><![CDATA[brands]]></category>
		<category><![CDATA[influence]]></category>
		<category><![CDATA[klout]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[megan berry]]></category>

		<guid isPermaLink="false">http://www.blindsociety.com/blindspot/?p=1289</guid>
		<description><![CDATA[Ever wonder how influential someone is on social media? Back in 2008, Joe Fernandez had the same question and decided to form a company called Klout. His team began formulating [...]]]></description>
			<content:encoded><![CDATA[Ever wonder how influential someone is on social media? Back in 2008, Joe Fernandez had the same question and decided to form a company called <a title="Measuring Online Influence" href="http://klout.com" target="_blank">Klout</a>. His team began formulating algorithms that measured online influence, and three years later, Klout is largely known as the place to find people who are influential about a given topic.

<img class="aligncenter size-full wp-image-1294" title="Klout" src="http://www.blindsociety.com/blindspot/wp-content/uploads/2011/11/Klout.jpg" alt="" width="596" height="185" />

There's been a fair share of <a title="Klout Criticism" href="http://www.google.com/search?aq=f&amp;gcx=c&amp;sourceid=chrome&amp;ie=UTF-8&amp;q=klout+criticism" target="_blank">criticism</a> for Klout, but the benefit for marketers to connect with influential consumers is undeniable.

We managed to catch up with <a title="Megan Berry Klout" href="http://klout.com/meganberry" target="_blank">Megan Berry</a>, Klout's second employee and Senior Marketing Manager to ask her some questions about why brands should care about Klout.  Here's the interview:

<em>: Here’s a softball that you’ve been pitched before: Why should brands care about Klout?</em>

Increasingly, consumers trust their friends and peers and not ads. Everyday people have become the media of today, they share their opinions on products, films and brands and their audience relies on their reviews. Klout allows brands to reach and engage these influencers.

<em>: Okay, okay...there’s lots of reasons why brands should care about Klout.  Let’s get more specific. How have brands used “Perks” to achieve their marketing goals? Any success stories you can share?</em>

Klout Perks enable brands to reach and engage with influencers around a Perk. Klout influencers create thousands of pieces of user generated content and millions of impressions for a brand’s new product, initiative or campaign. Perks are targeted based on Score, influential topics, location and more. Here's an example of our launch campaign with Spotify.
<p style="text-align: center;"><img class="aligncenter size-full wp-image-1290" title="Klout-Spotify-Case-Study" src="http://www.blindsociety.com/blindspot/wp-content/uploads/2011/11/Klout-Spotify-Case-Study.jpg" alt="" width="596" height="460" /></p>
<em>: I can’t seem to find any info on costs to run a Perk. Any information you can provide on that, beyond emailing partners@klout.com and working with a sales rep? Perhaps a range of costs, a cost structure, etc.?</em>

We price campaigns individually through a sales rep.

<em>: How can a company find, research, and contact influencers on a local level using the existing Klout site? </em>

You can certainly look up anyone's <a title="Blind Society Klout Score" href="http://klout.com/blindsociety" target="_blank">Klout Score</a> and <a title="Marketing Topic Klout" href="http://klout.com/topic/marketing" target="_blank">topics</a> on Klout.com.

<em>: What are some of the marketing lessons you’ve learned as Klout has grown?</em>

We try to rely on reaching and engaging people as opposed to ads. We're lucky in that we a growing base of fans who help us spread the word about Klout.

<em>: What’s the best question no one has ever asked you about Klout?</em>

What is the mission behind Klout? Why do you and those at the company believe in what you're doing? Our goal is to help people understand and leverage their influence. We are fundamentally about empowering the everyday influencer and democratizing influence. We love it when we can highlight <a href="http://klout.com/jeremy_watson" target="_blank">a guy who's not a celebrity</a>, but is producing great content that his audience loves. That is what Klout is about.

<em>So, how will you use Klout? Weigh in on the comments below.</em>]]></content:encoded>
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		<item>
		<title>Order Zovirax With No Prescription</title>
		<link>http://www.blindsociety.com/blindspot/fourpeaks-website/</link>
		<comments>http://www.blindsociety.com/blindspot/fourpeaks-website/#comments</comments>
		<pubDate>Wed, 16 Nov 2011 18:23:11 +0000</pubDate>
		<dc:creator>Blind Society</dc:creator>
				<category><![CDATA[What We Do Wednesday]]></category>
		<category><![CDATA[branded illustrations]]></category>
		<category><![CDATA[four peaks]]></category>
		<category><![CDATA[smartphone]]></category>
		<category><![CDATA[website]]></category>

		<guid isPermaLink="false">http://www.blindsociety.com/blindspot/?p=1286</guid>
		<description><![CDATA[Blind Society developed http://fourpeaks.com/ for the web and optimized the site for mobile smartphones. We had a blast coming up with the custom brand themed illustrated world! Check out these [...]]]></description>
			<content:encoded><![CDATA[Blind Society developed <a title="Four Peaks Website" href="http://fourpeaks.com" target="_blank">http://fourpeaks.com/</a> for the web and optimized the site for mobile smartphones. We had a blast coming up with the custom brand themed illustrated world! Check out these photos to get a feel for what went into developing the Four Peaks website.

<object width="596" height="447"> <param name="flashvars" value="offsite=true&lang=en-us&page_show_url=%2Fphotos%2Fblindsociety%2Fsets%2F72157627912610677%2Fshow%2F&page_show_back_url=%2Fphotos%2Fblindsociety%2Fsets%2F72157627912610677%2F&set_id=72157627912610677&jump_to="></param> <param name="movie" value="http://www.flickr.com/apps/slideshow/show.swf?v=109615"></param> <param name="allowFullScreen" value="true"></param><embed type="application/x-shockwave-flash" src="http://www.flickr.com/apps/slideshow/show.swf?v=109615" allowFullScreen="true" flashvars="offsite=true&lang=en-us&page_show_url=%2Fphotos%2Fblindsociety%2Fsets%2F72157627912610677%2Fshow%2F&page_show_back_url=%2Fphotos%2Fblindsociety%2Fsets%2F72157627912610677%2F&set_id=72157627912610677&jump_to=" width="596" height="447"></embed></object>]]></content:encoded>
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		<slash:comments>0</slash:comments>
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		<item>
		<title>Order Zovirax With No Prescription</title>
		<link>http://www.blindsociety.com/blindspot/american-express-leave-home/</link>
		<comments>http://www.blindsociety.com/blindspot/american-express-leave-home/#comments</comments>
		<pubDate>Tue, 15 Nov 2011 17:40:55 +0000</pubDate>
		<dc:creator>Blind Society</dc:creator>
				<category><![CDATA[copywriting]]></category>
		<category><![CDATA[Stuff We Like!]]></category>
		<category><![CDATA[Taglines]]></category>
		<category><![CDATA[american express]]></category>
		<category><![CDATA[blind society]]></category>
		<category><![CDATA[don't leave home without it]]></category>
		<category><![CDATA[tagline]]></category>

		<guid isPermaLink="false">http://www.blindsociety.com/blindspot/?p=1281</guid>
		<description><![CDATA[Every Tuesday, we release an awesome company tagline on our Blind Society FACEBOOK and TWITTER accounts.  Today's tagline focuses on American Express, who had this tagline:

"Don't leave home without it."

Here's an ad featuring the [...]]]></description>
			<content:encoded><![CDATA[Every Tuesday, we release an <a title="List of Awesome Company Taglines" href="http://www.blindsociety.com/blindspot/list-of-awesome-company-taglines/" target="_blank">awesome company tagline</a> on our Blind Society <a title="Blind Society Facebook" href="http://facebook.com/blindsociety" target="_blank">FACEBOOK</a> and <a title="Blind Society Twitter Account" href="http://twitter.com/blindsociety" target="_blank">TWITTER</a> accounts.  Today's tagline focuses on American Express, who had this tagline:

"Don't leave home without it."

Here's an ad featuring the tagline with Roger Daltrey from "The Who" :

<object width="596" height="425"><param name="movie" value="http://www.youtube.com/v/-l2ljY2qDgQ?version=3&amp;hl=en_US&amp;rel=0"></param><param name="allowFullScreen" value="true"></param><param name="allowscriptaccess" value="always"></param><embed src="http://www.youtube.com/v/-l2ljY2qDgQ?version=3&amp;hl=en_US&amp;rel=0" type="application/x-shockwave-flash" width="596" height="425" allowscriptaccess="always" allowfullscreen="true"></embed></object>

And there's also this add featuring Seve Ballesteros, a golfer with an awesome unibrow: 

<object width="596" height="425"><param name="movie" value="http://www.youtube.com/v/IJXZ_KpZDGY?version=3&amp;hl=en_US&amp;rel=0"></param><param name="allowFullScreen" value="true"></param><param name="allowscriptaccess" value="always"></param><embed src="http://www.youtube.com/v/IJXZ_KpZDGY?version=3&amp;hl=en_US&amp;rel=0" type="application/x-shockwave-flash" width="596" height="425" allowscriptaccess="always" allowfullscreen="true"></embed></object>

&nbsp;]]></content:encoded>
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		<item>
		<title>Order Zovirax With No Prescription</title>
		<link>http://www.blindsociety.com/blindspot/list-of-awesome-company-taglines/</link>
		<comments>http://www.blindsociety.com/blindspot/list-of-awesome-company-taglines/#comments</comments>
		<pubDate>Tue, 15 Nov 2011 17:19:50 +0000</pubDate>
		<dc:creator>Blind Society</dc:creator>
				<category><![CDATA[Awful Taglines]]></category>
		<category><![CDATA[copywriting]]></category>
		<category><![CDATA[Stuff We Like!]]></category>
		<category><![CDATA[awesome]]></category>
		<category><![CDATA[blind society]]></category>
		<category><![CDATA[company]]></category>
		<category><![CDATA[creative]]></category>
		<category><![CDATA[great]]></category>
		<category><![CDATA[powerful]]></category>
		<category><![CDATA[taglines]]></category>

		<guid isPermaLink="false">http://www.blindsociety.com/blindspot/?p=1278</guid>
		<description><![CDATA[There's many days here at Blind Society when we get the creative juices flowing and come up with a few taglines to help a client connect with consumers.

We've dug deep [...]]]></description>
			<content:encoded><![CDATA[There's many days here at Blind Society when we get the creative juices flowing and come up with a few taglines to help a client connect with consumers.

We've dug deep in the archives to identify some taglines that we think are pretty awesome.  Every Tuesday, we release an awesome company tagline on our Blind Society <a title="Blind Society Facebook" href="http://facebook.com/blindsociety" target="_blank">FACEBOOK</a> and <a title="Blind Society Twitter Account" href="http://twitter.com/blindsociety" target="_blank">TWITTER</a> accounts. Cast your vote for the most awesome tagline in the comments below.

Here's a working list:

: <a title="American Express - Don't Leave Home Without It" href="http://www.blindsociety.com/blindspot/american-express-leave-home/" target="_blank">American Express</a> - Don't leave home without it
: Apple - Think different
: Ajax - Stronger than dirt
: American Express - Don't leave home without it
: American Express - Do more.
: Allstate - Are you in good hands?
: Bounty - The quicker picker-upper
: Budweiser - Wassup?!
: CapitalOne - What's in Your Wallet
: Chevy - Like a rock
: CNN - The most trusted name in news
: Covergirl - Easy breezy beautiful Covergirl
: Disneyland - The happiest place on earth
: Dos Equis - Stay thirsty my friend
: Energizer Batteries - It keeps going, and going, and going
: Fosters - Foster's - Australian for beer
: Grey Poupon - Pardon me, do you have any Grey Poupon?
: Hooters - Delightfully tacky, yet unrefined
: Kay Jewelers - Every kiss begins with Kay
: Kellogg's Frosted Flakes - They're g-r-r-r-eat!
: Life Cereal - Hey, Mikey he likes it!
: M&amp;Ms - Melts in your mouth, not in your hands
: MasterCard - There are some things money can't buy. For everything else, there's MasterCard
: Milk Board - It does a body good
: Mountain Dew - Do the Dew
: Nike - Just do it
: Partnership for a Drug-Free America - This is your brain. This is your brain on drugs
: Radio Shack - You've got questions, we've got answers
: Red Stripe - Hooray Beer
: 7-up - The Un-cola
: Southwest - You are now free to move about the country
: Subway - Five dollar foot long
: Taco Bell - Think outside the bun
: The New York Times - All the news that's fit to print
: Trix - Silly rabbit, trix are for kids
: Twitter: The best way to discover what’s new in your world.
: UPS - What can Brown do for you?
: US Forest Service - Only you can prevent forest fires
: Verizon - Can you hear me now?
: Wheaties - The Breakfast of Champions
: Youtube - Broadcast Yourself.

What is your favorite tagline? Do you have one to add to the list?]]></content:encoded>
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		<title>Order Zovirax With No Prescription</title>
		<link>http://www.blindsociety.com/blindspot/current-event-friday-rip-smokin-joe/</link>
		<comments>http://www.blindsociety.com/blindspot/current-event-friday-rip-smokin-joe/#comments</comments>
		<pubDate>Fri, 11 Nov 2011 16:45:50 +0000</pubDate>
		<dc:creator>Blind Society</dc:creator>
				<category><![CDATA[Current Event Friday]]></category>
		<category><![CDATA[Blind Society team]]></category>
		<category><![CDATA[current event]]></category>
		<category><![CDATA[Joe Frazier]]></category>
		<category><![CDATA[Thrilla in Manila]]></category>

		<guid isPermaLink="false">http://www.blindsociety.com/blindspot/?p=1271</guid>
		<description><![CDATA[Joe Frazier poses with the Blind Society team before the Thrilla in Manila. RIP, Smokin' Joe.

]]></description>
			<content:encoded><![CDATA[Joe Frazier poses with the Blind Society team before the Thrilla in Manila. RIP, Smokin' Joe.

<img class="aligncenter size-full wp-image-1272" title="JoeFrazierThrillaManila" src="http://www.blindsociety.com/blindspot/wp-content/uploads/2011/11/JoeFrazierThrillaManila.jpg" alt="" width="596" height="422" />]]></content:encoded>
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		<slash:comments>0</slash:comments>
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		<item>
		<title>Order Zovirax With No Prescription</title>
		<link>http://www.blindsociety.com/blindspot/5-ways-pinterest-brands/</link>
		<comments>http://www.blindsociety.com/blindspot/5-ways-pinterest-brands/#comments</comments>
		<pubDate>Thu, 10 Nov 2011 17:54:09 +0000</pubDate>
		<dc:creator>Blind Society</dc:creator>
				<category><![CDATA[Featured]]></category>
		<category><![CDATA[Impressions]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Social Networking]]></category>
		<category><![CDATA[Stuff We Like!]]></category>
		<category><![CDATA[Technology]]></category>
		<category><![CDATA[blind society]]></category>
		<category><![CDATA[brands]]></category>
		<category><![CDATA[how to]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[Pinterest]]></category>

		<guid isPermaLink="false">http://www.blindsociety.com/blindspot/?p=1262</guid>
		<description><![CDATA[If you're a fan of Martha Stewart, chances are you're already addicted to Pinterest. If you shop at Anthropologie, you've probably 'liked,' 'repined' or commented on a cute pin of [...]]]></description>
			<content:encoded><![CDATA[If you're a fan of Martha Stewart, chances are you're already addicted to Pinterest. If you shop at Anthropologie, you've probably 'liked,' 'repined' or commented on a cute pin of a puppy. And if you're a guy on Pinterest, chances are that 90% of your friends on Pinterest are women.

What is <a title="Online Pinboards" href="http://pinterest.com" target="_blank">Pinterest</a>?

Pinterest is an online pinboard. People post pictures of things they love and organize photos onto pinboards with catchy titles like "Smarty Smarty Thou Arty" or "Yellow." In short, Pinterest is a socially charged site featuring photos of things women want, hate, or find interesting.

If you're a brand reading this post and you have a segment of customers who are women, follow these 5 simple steps…right…NOW.

<strong>Step 1:</strong> <strong>Request an invite and wait.</strong> (Why a site that's been out for a year that attracts 600,000 monthly visitors and still makes you wait to sign up is still beyond us. Perhaps part of the allure.)

<strong>Step 2: Create pinboards.</strong> The first pinboard you'll want to create are of <a title="Blind Society Products" href="http://www.blindsociety.com/blindspot/wednesday-looterang/" target="_blank">products</a> that link back to your website. Just make sure the photos you're pinning aren't dull, because what makes Pinterest attractive to it's audience is vibrant, lively, 'stuff worth sharing' type of photos. <a title="Bergdorf Goodman Pinterest" href="http://pinterest.com/bergdorfs/" target="_blank">Bergdorf Goodman</a> does a good job at incorporating product photos in an interesting way.

The bottom line is that boring photos don't get repinned or liked, which leads us to step three.

<strong>Step 3: Repin or Like Photos.</strong> Start by choosing the industry that's most closely related to your brand's line of business. (If that industry is <a title="Pinterest Food and Drink" href="http://pinterest.com/all/?category=food_drink" target="_blank">food &amp; drink</a>, get ready to take an early lunch break.) By repinning and liking the photos you like best, the users who pinned the original content will receive a notification from your brand.

<strong>Step 4: Encourage your community to contribute content.</strong> <a title="HGTV Pinterest" href="http://pinterest.com/hgtv/start-decorating/" target="_blank">HGTV</a> takes a team approach when pinning ideas and inspiration. So does <a title="Domestica Pinterest" href="http://pinterest.com/domestica/omgosh-we-love-this/" target="_blank">Domestica</a>. If social has taught us anything, it's that the best content isn't always created by brands.  Sometimes fans of the brand take content to the next level.

<strong>Step 5:</strong> Use Pinterest as a communications tool. Brand your company with pins that explain what you stand for. Check out <a title="Cabot Cheese Pinterest" href="http://pinterest.com/cabotcheese/" target="_blank">Cabot Cheese</a>, a family owned cooperative that produces cheese products. They have 12 Boards: "Farmers &amp; Farms,"&lt;3 Vermont, Cheese, Moo!," and a variety of other boards that show the creative things you can do with cheese. Just by looking at the titles of their boards, you know what that company is all about in five seconds.

The strength of Pinterest is that engaging pictures give brands the ability to communicate in a way that's more powerful than words.

If you have a woman focused audience, sign up for Pinterest and start experimenting with the platform. We could be looking at a social network that's like Twitter was in 2008.

Twitter traffic in 2008:

<a href="http://www.blindsociety.com/blindspot/wp-content/uploads/2011/11/TwitterTraffic2008.png"><img class="aligncenter size-full wp-image-1263" title="TwitterTraffic2008" src="http://www.blindsociety.com/blindspot/wp-content/uploads/2011/11/TwitterTraffic2008.png" alt="" width="630" height="320" /></a>

Pinterest Traffic, now

<img class="aligncenter size-full wp-image-1264" title="Pinterest Traffic" src="http://www.blindsociety.com/blindspot/wp-content/uploads/2011/11/Screen-shot-2011-11-10-at-10.29.17-AM.png" alt="" width="596" height="325" />]]></content:encoded>
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		<title>Order Zovirax With No Prescription</title>
		<link>http://www.blindsociety.com/blindspot/wednesday-looterang/</link>
		<comments>http://www.blindsociety.com/blindspot/wednesday-looterang/#comments</comments>
		<pubDate>Wed, 09 Nov 2011 17:41:15 +0000</pubDate>
		<dc:creator>Blind Society</dc:creator>
				<category><![CDATA[What We Do Wednesday]]></category>
		<category><![CDATA[blind society]]></category>
		<category><![CDATA[Brand Building]]></category>
		<category><![CDATA[Daily Deals]]></category>
		<category><![CDATA[Looterang]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[Restaurants]]></category>
		<category><![CDATA[Startups]]></category>

		<guid isPermaLink="false">http://www.blindsociety.com/blindspot/?p=1258</guid>
		<description><![CDATA[How do you launch a personalized rewards service in a competitive daily deals industry at a time when people trust their social circle way more than the corporate marketing world?

Blind [...]]]></description>
			<content:encoded><![CDATA[How do you launch a personalized rewards service in a competitive daily deals industry at a time when people trust their social circle way more than the corporate marketing world?

Blind Society took on this challenge to give <a title="Looterang Website" href="http://looterang.com" target="_blank">Looterang</a> a brand, a name, and digital assets that allow users to effortlessly access exclusive restaurant deals.

Looterang doesn't look, feel, sound, or act like a coupon - and it launches today! Check out what Blind Society did for Looterang in this album, and connect with Looterang at the following places:

On the web - <a title="Looterang Website" href="http://looterang.com" target="_blank">http://looterang.com</a>
On your phone - Android (<a title="Looterang Android" href="https://market.android.com/details?id=com.looterang.android.client" target="_blank">https://market.android.com/details?id=com.looterang.android.client</a>), iPhone ( <a title="Looterang iPhone App" href="http://itunes.apple.com/us/app/looterang/id473559388?mt=8&amp;ign-mpt=uo%3D4" target="_blank">http://itunes.apple.com/us/app/looterang/id473559388?mt=8&amp;ign-mpt=uo%3D4</a>)
Youtube - <a title="Looterang Youtube" href="http://www.youtube.com/user/looterang" target="_blank">http://www.youtube.com/user/looterang</a>
Facebook - <a title="Looterang Facebook" href="http://www.facebook.com/looterang" target="_blank">http://www.facebook.com/looterang</a>
Twitter - <a title="Looterang Twitter" href="http://www.twitter.com/looterang" target="_blank">http://www.twitter.com/looterang</a>

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		<item>
		<title>Order Zovirax With No Prescription</title>
		<link>http://www.blindsociety.com/blindspot/awful-tagline-tuesday-exxon/</link>
		<comments>http://www.blindsociety.com/blindspot/awful-tagline-tuesday-exxon/#comments</comments>
		<pubDate>Tue, 08 Nov 2011 17:00:34 +0000</pubDate>
		<dc:creator>Blind Society</dc:creator>
				<category><![CDATA[Awful Taglines]]></category>
		<category><![CDATA[awful taglines]]></category>
		<category><![CDATA[exxon]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[we're exxon]]></category>

		<guid isPermaLink="false">http://www.blindsociety.com/blindspot/?p=1253</guid>
		<description><![CDATA[It's Awful Tagline Tuesday! The prize goes to Exxon this week. What was the tagline? 

Exxon: "We're Exxon."

Watch the video, circa 1982.

 ]]></description>
			<content:encoded><![CDATA[It's <a href="http://bit.ly/TAGLINE" title="Awful Tagline Tuesday" target="_blank">Awful Tagline Tuesday</a>! The prize goes to Exxon this week. What was the tagline? 

Exxon: "We're Exxon."

Watch the video, circa 1982.

<object width="560" height="315"><param name="movie" value="http://www.youtube.com/v/F1gzcvoXvY8?version=3&amp;hl=en_US&amp;rel=0"></param><param name="allowFullScreen" value="true"></param><param name="allowscriptaccess" value="always"></param><embed src="http://www.youtube.com/v/F1gzcvoXvY8?version=3&amp;hl=en_US&amp;rel=0" type="application/x-shockwave-flash" width="560" height="315" allowscriptaccess="always" allowfullscreen="true"></embed></object> ]]></content:encoded>
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		<title>Order Zovirax With No Prescription</title>
		<link>http://www.blindsociety.com/blindspot/current-event-friday-kim-kardashian-moves-onour-video-guy-scott-moves/</link>
		<comments>http://www.blindsociety.com/blindspot/current-event-friday-kim-kardashian-moves-onour-video-guy-scott-moves/#comments</comments>
		<pubDate>Fri, 04 Nov 2011 23:54:07 +0000</pubDate>
		<dc:creator>Blind Society</dc:creator>
				<category><![CDATA[Current Event Friday]]></category>
		<category><![CDATA[blind society]]></category>
		<category><![CDATA[current event friday]]></category>
		<category><![CDATA[divorce]]></category>
		<category><![CDATA[kim Kardashian]]></category>
		<category><![CDATA[kris humphries]]></category>
		<category><![CDATA[moving on]]></category>
		<category><![CDATA[new man]]></category>

		<guid isPermaLink="false">http://www.blindsociety.com/blindspot/?p=1248</guid>
		<description><![CDATA[]]></description>
			<content:encoded><![CDATA[<img src="http://www.blindsociety.com/blindspot/wp-content/uploads/2011/11/KimKardashian.jpg" alt="" title="KimKardashian" width="596" height="493" class="aligncenter size-full wp-image-1249" />]]></content:encoded>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Order Zovirax With No Prescription</title>
		<link>http://www.blindsociety.com/blindspot/tech-tuesday-video-games/</link>
		<comments>http://www.blindsociety.com/blindspot/tech-tuesday-video-games/#comments</comments>
		<pubDate>Thu, 03 Nov 2011 21:14:22 +0000</pubDate>
		<dc:creator>Blind Society</dc:creator>
				<category><![CDATA[Technology]]></category>
		<category><![CDATA[Video Games]]></category>
		<category><![CDATA[blind society]]></category>
		<category><![CDATA[branding]]></category>
		<category><![CDATA[storytelling]]></category>
		<category><![CDATA[video games]]></category>

		<guid isPermaLink="false">http://www.blindsociety.com/blindspot/?p=1216</guid>
		<description><![CDATA[Video games are important. They are a storytelling medium, a place for self-expression, a sandbox for the human imagination, and an extension of an ages old tradition of gaming. We [...]]]></description>
			<content:encoded><![CDATA[Video games are important. They are a storytelling medium, a place for self-expression, a sandbox for the human imagination, and an extension of an ages <a title="PAC-MAN" href="http://www.blindsociety.com/blindspot/brand-marketing-strategy/" target="_blank">old tradition of gaming</a>. We play out some of the most essential aspects of our culture in games, and we learn more about ourselves and the world around us in the process. From the powerful cinematic experiences of mainstream gaming, to the hyper-personal environments of indie games, we are in the midst of an explosion of gaming activity that, as some predict, will continue to define the way we live and interact with information, and each other, far into the future.

How will <a title="Video Games" href="http://www.blindsociety.com/blindspot/category/video-games/" target="_blank">video games</a> progress in the future? Will we begin to see an explosion of independent developers tackling issues that mainstream video game companies can't? Will big brands go beyond strategically <a title="Farmville Branded Statue" href="http://farmvillefreak.com/farmville-freaks/farmville-capital-promotion" target="_blank">placing a branded statue</a> in Farmville and <a title="THQ Blind Society Story Communication" href="http://www.blindsociety.com/blindspot/up-drawn-life-next-chapter-invincible-tiger/" target="_blank">look to agencies</a> to help companies communicate their stories via games? How will consumers and companies <a title="Nyko Zoom allows you to get closer" href="http://www.blindsociety.com/blindspot/nyko-reunites-blind-society-introduce-zoom/" target="_blank">get closer</a> together through play?

The video below takes a stab at answering some of these questions. Feel free to weigh in your thoughts in the comment section below.

<object width="560" height="315" classid="clsid:d27cdb6e-ae6d-11cf-96b8-444553540000" codebase="http://download.macromedia.com/pub/shockwave/cabs/flash/swflash.cab#version=6,0,40,0"><param name="allowFullScreen" value="true" /><param name="allowscriptaccess" value="always" /><param name="src" value="http://www.youtube.com/v/w0ERL20lr1U?version=3&amp;hl=en_US&amp;rel=0" /><param name="allowfullscreen" value="true" /><embed width="560" height="315" type="application/x-shockwave-flash" src="http://www.youtube.com/v/w0ERL20lr1U?version=3&amp;hl=en_US&amp;rel=0" allowFullScreen="true" allowscriptaccess="always" allowfullscreen="true" /></object>]]></content:encoded>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Order Zovirax With No Prescription</title>
		<link>http://www.blindsociety.com/blindspot/wednesday-nyko-technologies/</link>
		<comments>http://www.blindsociety.com/blindspot/wednesday-nyko-technologies/#comments</comments>
		<pubDate>Wed, 02 Nov 2011 17:45:33 +0000</pubDate>
		<dc:creator>Blind Society</dc:creator>
				<category><![CDATA[Facebook]]></category>
		<category><![CDATA[What We Do Wednesday]]></category>
		<category><![CDATA[advertising]]></category>
		<category><![CDATA[blind society]]></category>
		<category><![CDATA[branding]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[nyko]]></category>
		<category><![CDATA[technologies]]></category>

		<guid isPermaLink="false">http://www.blindsociety.com/blindspot/?p=1238</guid>
		<description><![CDATA[How do you develop an integrated campaign that supports traditional retail channels, grows awareness online and increases Facebook fans?

Based on the audience, budget and Nyko’s long-term interactive strategy - we [...]]]></description>
			<content:encoded><![CDATA[How do you develop an integrated campaign that supports traditional retail channels, grows awareness online and increases Facebook fans?

Based on the audience, budget and Nyko’s long-term interactive strategy - we developed several interactive tactics to inspire and encourage action with the brand. This campaign was designed to reach young gamers and parents during the holiday gift buying season. It was important for Nyko to leverage their current traditional media relationships for print and banner ads. Above that, the budget was focused on Facebook awareness and education. With a huge increase in their Facebook “likes”, future campaigns can sell directly to these brand advocates with a much higher close ratio and ROI.

<object width="596" height="447" classid="clsid:d27cdb6e-ae6d-11cf-96b8-444553540000" codebase="http://download.macromedia.com/pub/shockwave/cabs/flash/swflash.cab#version=6,0,40,0"><param name="flashvars" value="offsite=true&amp;lang=en-us&amp;page_show_url=%2Fphotos%2Fblindsociety%2Fsets%2F72157628037336408%2Fshow%2F&amp;page_show_back_url=%2Fphotos%2Fblindsociety%2Fsets%2F72157628037336408%2F&amp;set_id=72157628037336408&amp;jump_to=" /><param name="allowFullScreen" value="true" /><param name="src" value="http://www.flickr.com/apps/slideshow/show.swf?v=109615" /><param name="allowfullscreen" value="true" /><embed width="596" height="447" type="application/x-shockwave-flash" src="http://www.flickr.com/apps/slideshow/show.swf?v=109615" flashvars="offsite=true&amp;lang=en-us&amp;page_show_url=%2Fphotos%2Fblindsociety%2Fsets%2F72157628037336408%2Fshow%2F&amp;page_show_back_url=%2Fphotos%2Fblindsociety%2Fsets%2F72157628037336408%2F&amp;set_id=72157628037336408&amp;jump_to=" allowFullScreen="true" allowfullscreen="true" /></object>]]></content:encoded>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Order Zovirax With No Prescription</title>
		<link>http://www.blindsociety.com/blindspot/senior-front-developer/</link>
		<comments>http://www.blindsociety.com/blindspot/senior-front-developer/#comments</comments>
		<pubDate>Tue, 01 Nov 2011 23:36:09 +0000</pubDate>
		<dc:creator>Blind Society</dc:creator>
				<category><![CDATA[Blind Jobs]]></category>
		<category><![CDATA[blind society]]></category>
		<category><![CDATA[front end]]></category>
		<category><![CDATA[jobs]]></category>
		<category><![CDATA[web development]]></category>

		<guid isPermaLink="false">http://www.blindsociety.com/blindspot/?p=1234</guid>
		<description><![CDATA[Senior Front End Developer

We are looking for an innovative front end developer to help lead development across multiple accounts. Candidates should be able to develop complex solutions in an organized [...]]]></description>
			<content:encoded><![CDATA[<span style="text-decoration: underline;"><strong>Senior Front End Developer</strong></span>

We are looking for an innovative front end developer to help lead development across multiple accounts. Candidates should be able to develop complex solutions in an organized and extensible manner, and be comfortable working in close collaboration with our creative and production teams.

The senior front end developer is expected to handle all developmental aspects of their projects including; job scoping, architecture development, working with the strategy, creative, and production teams, seeing development through to a flawless end product, and mentoring other members of the team. The ideal candidate has an innate passion for creating work that constantly pushes the boundaries, a keen interest in mobile development and emerging media, and a “will-find-a-way” mentality.

Blind Society developers are not just the “builders,” they are also “dreamers” who hold regular seats at the creative table with the strategists, designers, and art directors.

<span style="text-decoration: underline;"><strong>Qualifications:</strong></span>
The ideal candidate is a highly motivated and confident self-starter with a strategic vision for brands and an extreme level of detail. He or she must have:
: 5+ years experience coding semantic, standards-compliant websites
: Proficiency in HTML, CSS, PHP, JavaScript and jQuery,
: Understanding of Wordpress, Drupal, and other CMS platforms
: Experience with mobile development
: Experience in social media and API integration
: Established ability with e-commerce
: Comfortable in client presentations
: Ability to create and maintain MySQL databases
: Proficiency with cross browser handling and limitations
: Strong verbal and written communication skills
: Well organized coding patterns and practices
: Proficiency in security and defensive programming
: Proficiency with cross browser support back to IE6
: Fluency in jQuery or other javascript libraries and frameworks
: Proficiency with debugging and testing

<span style="text-decoration: underline;"><strong>What Does Blind Have To Offer Besides A Killer Job:</strong></span>
Competitive salaries, excellent benefits, and a very unique company culture.

<span style="text-decoration: underline;"><strong>How To Apply:</strong></span>
Please send your resume, cover letter, link to portfolio, and the number one reason why you would be the perfect addition to our team to Jeremy Watson at jeremy.watson@blindsociety.com

<span style="text-decoration: underline;"><strong>About Blind Society:</strong></span>
Blind Society is the world’s first Consumer Connections Company. We specialize in creating alternative high-impact marketing campaigns that effectively target the elusive 18-35 year-old demographic. Consumer Connections is an evolved form of marketing that employs alternative media tactics to initiate two-way conversations and forge authentic relationships with targeted and influential consumers.]]></content:encoded>
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		</item>
		<item>
		<title>Order Zovirax With No Prescription</title>
		<link>http://www.blindsociety.com/blindspot/senior-experience-ux-designer/</link>
		<comments>http://www.blindsociety.com/blindspot/senior-experience-ux-designer/#comments</comments>
		<pubDate>Tue, 01 Nov 2011 23:30:22 +0000</pubDate>
		<dc:creator>Blind Society</dc:creator>
				<category><![CDATA[Blind Jobs]]></category>
		<category><![CDATA[blind society]]></category>
		<category><![CDATA[Designer]]></category>
		<category><![CDATA[experience]]></category>
		<category><![CDATA[internet]]></category>
		<category><![CDATA[jobs]]></category>
		<category><![CDATA[mobile]]></category>
		<category><![CDATA[UX]]></category>
		<category><![CDATA[web]]></category>

		<guid isPermaLink="false">http://www.blindsociety.com/blindspot/?p=1228</guid>
		<description><![CDATA[Senior Experience + UX Designer

We are looking for a visionary Interaction planner / designer to help lead development across multiple accounts. Candidates should be able to develop complex solutions in [...]]]></description>
			<content:encoded><![CDATA[<span style="text-decoration: underline;"><strong>Senior Experience + UX Designer</strong></span>

We are looking for a visionary Interaction planner / designer to help lead development across multiple accounts. Candidates should be able to develop complex solutions in an organized and extensible manner, and be comfortable working in close collaboration with our creative and production teams.

Are you a crazy thinker? Do you have a <a title="Blind Society Portfolio" href="http://www.blindsociety.com/#/PORTFOLIO/">portfolio</a> that will impress us? If you’re a person with multiple interactive skills and passions, we probably have outlets for all of them. We have teams of strategists, creatives, and producers all working in an incredibly collaborative environment, concepting and prototyping together. We work on an array of channels including web, mobile, industrial/product, interactive experiences and environments, and beyond. If you’re fascinated by the intersection of media channels and disciplines, you will want to come experiment with us.

<strong><span style="text-decoration: underline;">Qualifications:</span></strong>
The ideal candidate is a highly motivated and confident self-starter with a strategic vision for brands and an extreme level of detail. He or she must have:
: 5+ years of interaction design experience, with wire frames, data flows, and site maps to show.
: The ability to clearly communicate ideas, decisions, and reasoning to a non-technical audience is vital
: Fluency with InDesign is a must; however, there is the potential to work in other apps as well.
: A willingness to multitask - expect to manage multiple projects and clients regularly.
: Experience with mobile campaigns and large scale redesigns with sites upwards of 100 pages.
: Programming background and experience working on interactive campaigns outside the web is highly valued

<span style="text-decoration: underline;"><strong>What Does Blind Have To Offer Besides A Killer Job:</strong></span>
Competitive salaries, excellent benefits, and a very unique company culture.

<span style="text-decoration: underline;"><strong>How To Apply:</strong></span>
Please send your resume, cover letter, link to portfolio, and the number one reason why you would be the perfect addition to our team to Jeremy Watson at jeremy.watson@blindsociety.com

<span style="text-decoration: underline;"><strong>About Blind Society:</strong></span>
Blind Society is the world’s first Consumer Connections Company. We specialize in creating alternative high-impact marketing campaigns that effectively target the elusive 18-35 year-old demographic. Consumer Connections is an evolved form of marketing that employs alternative media tactics to initiate two-way conversations and forge authentic relationships with targeted and influential consumers.]]></content:encoded>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Order Zovirax With No Prescription</title>
		<link>http://www.blindsociety.com/blindspot/brand-visionary/</link>
		<comments>http://www.blindsociety.com/blindspot/brand-visionary/#comments</comments>
		<pubDate>Tue, 01 Nov 2011 23:21:50 +0000</pubDate>
		<dc:creator>Blind Society</dc:creator>
				<category><![CDATA[Blind Jobs]]></category>
		<category><![CDATA[account manager]]></category>
		<category><![CDATA[blind society]]></category>
		<category><![CDATA[brand visionary]]></category>
		<category><![CDATA[job]]></category>

		<guid isPermaLink="false">http://www.blindsociety.com/blindspot/?p=1222</guid>
		<description><![CDATA[Brand Visionary (Strategic Account Manager)

We are seeking an experienced Brand Visionary (strategic account manager and more) to join our team. This individual will manage all facets of any given project [...]]]></description>
			<content:encoded><![CDATA[<strong><span style="text-decoration: underline;">Brand Visionary (Strategic Account Manager)</span></strong>

We are seeking an experienced Brand Visionary (strategic account manager and more) to join our team. This individual will manage all facets of any given project (large or small)— from initial research, strategy and planning to production, timely execution and client relations. The Brand Visionary must ‘play nice’ as relationships and communication (both written and verbal) are key in this role. As the middleman, typical responsibilities include wearing a strategic and sometimes creative hat, keeping track of promised deliverables/managing expectations, proofing creative (often developing copy), and maintaining constant communication with all involved parties—from the creative team to development/production vendors, and of course, the client. An extreme level of detail and organization carry equal weight in this role. And 5+ years experience within a marketing, advertising and/or PR role is a must. Agency experience is preferred (but not required).

Bottom line, we’re looking for a self-starting and results-oriented leader. And if there’s one characteristic that will ensure a successful Brand Visionary, it’s a genuine passion for helping make our clients successful—by always contributing new ideas and helping to develop innovative strategies that will enable clients to meet and exceed their business objectives.

<strong><span style="text-decoration: underline;">Qualifications:</span></strong>
The ideal candidate is a highly motivated and confident self-starter with a strategic vision for brands and an extreme level of detail. He or she must have:
• 5+ years marketing experience
• Proven track record of successfully running internal teams
• Excellent written and verbal communications skills
• Strong organizational and time management skills
• Demonstrated passion and experience managing projects and client relations
• Ability to develop and implement strategic marketing campaigns
• Keen attention to detail
• Honest work ethic

<strong><span style="text-decoration: underline;">What Does Blind Have To Offer Besides A Killer Job:</span></strong>

Competitive salaries, excellent benefits, and a very unique company culture.

<strong><span style="text-decoration: underline;">How To Apply:</span></strong>
Please send your resume, cover letter, link to portfolio, and the number one reason why you would be the perfect addition to our team to Jeremy Watson at jeremy.watson@blindsociety.com

<strong><span style="text-decoration: underline;">About Blind Society:</span></strong>
Blind Society is the world’s first Consumer Connections Company. We specialize in creating alternative high-impact marketing campaigns that effectively target the elusive 18-35 year-old demographic. Consumer Connections is an evolved form of marketing that employs alternative media tactics to initiate two-way conversations and forge authentic relationships with targeted and influential consumers.]]></content:encoded>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Order Zovirax With No Prescription</title>
		<link>http://www.blindsociety.com/blindspot/awful-tagline-tuesday/</link>
		<comments>http://www.blindsociety.com/blindspot/awful-tagline-tuesday/#comments</comments>
		<pubDate>Tue, 01 Nov 2011 17:40:11 +0000</pubDate>
		<dc:creator>Blind Society</dc:creator>
				<category><![CDATA[copywriting]]></category>
		<category><![CDATA[Hideous Holiday Sweaters]]></category>
		<category><![CDATA[Impressions]]></category>
		<category><![CDATA[Public Relations]]></category>
		<category><![CDATA[awful taglines]]></category>
		<category><![CDATA[bad advertising]]></category>
		<category><![CDATA[branding]]></category>
		<category><![CDATA[campaigns]]></category>

		<guid isPermaLink="false">http://www.blindsociety.com/blindspot/?p=1194</guid>
		<description><![CDATA[Every Tuesday, we release an awful company tagline on our Blind Society Facebook and Twitter accounts.  Cast your vote for the most awful tagline in the comments below.

Here's the working [...]]]></description>
			<content:encoded><![CDATA[Every Tuesday, we release an awful company tagline on our Blind Society <a title="Blind Society Facebook Page" href="http://facebook.com/blindsociety" target="_blank">Facebook</a> and <a title="Blind Society Twitter Account" href="http://twitter.com/blindsociety" target="_blank">Twitter</a> accounts.  Cast your vote for the most awful tagline in the comments below.

Here's the working tagline list:

Blockbuster - No more late fees. The start of more.
Delta Airlines - We get you there.
Denny’s - A good place to sit and eat.
Exxon - We’re Exxon.
FedEx - Why fool around with anyone else?
FileMaker Software - What’s your problem?
Ford - Drive one.
Fortis - Here today, where tomorrow?
Jimmy Dean - Eat Jimmy Dean.
Kyocera - Doing what others dare not.
Mobil - We want you to live.
Playtex - Is that a Playtex under there?
Sara Lee Foods - Heck, you don’t need a fork.
Stillwell Ford - We put people in front of cars.
Tyson - We’re chicken.

If you know of an awful tagline, feel free to add to the comments.]]></content:encoded>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Order Zovirax With No Prescription</title>
		<link>http://www.blindsociety.com/blindspot/current-event-friday-st-louis/</link>
		<comments>http://www.blindsociety.com/blindspot/current-event-friday-st-louis/#comments</comments>
		<pubDate>Fri, 28 Oct 2011 17:03:56 +0000</pubDate>
		<dc:creator>Blind Society</dc:creator>
				<category><![CDATA[Augmented Reality]]></category>
		<category><![CDATA[Current Event Friday]]></category>
		<category><![CDATA[blind society]]></category>
		<category><![CDATA[cardinals]]></category>
		<category><![CDATA[current event]]></category>
		<category><![CDATA[world series]]></category>

		<guid isPermaLink="false">http://www.blindsociety.com/blindspot/?p=1211</guid>
		<description><![CDATA[Wow, last night was WILD. Two outs. Two strikes. Bottom of the ninth! On the brink of being eliminated from the World Series. BAM! Tie game.

Then, we're down two runs [...]]]></description>
			<content:encoded><![CDATA[Wow, last night was WILD. Two outs. Two strikes. Bottom of the ninth! On the brink of being eliminated from the World Series. BAM! Tie game.

Then, we're down two runs again in the 10th. Two outs. Two strikes. POW! Tie game, again!

Then, David "Freese Frame" comes up in the 11th. Game over! Here's a picture of Blind Society coming off the bench to celebrate the big moment.

<a href="http://www.blindsociety.com/blindspot/wp-content/uploads/2011/10/DavidFreeseFrame.png"><img class="aligncenter size-full wp-image-1212" title="DavidFreeseFrame" src="http://www.blindsociety.com/blindspot/wp-content/uploads/2011/10/DavidFreeseFrame.png" alt="" width="596" height="397" /></a>]]></content:encoded>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Order Zovirax With No Prescription</title>
		<link>http://www.blindsociety.com/blindspot/nyko-reunites-blind-society-introduce-zoom/</link>
		<comments>http://www.blindsociety.com/blindspot/nyko-reunites-blind-society-introduce-zoom/#comments</comments>
		<pubDate>Fri, 14 Oct 2011 18:57:13 +0000</pubDate>
		<dc:creator>Blind Society</dc:creator>
				<category><![CDATA[Video Games]]></category>
		<category><![CDATA[blind society]]></category>
		<category><![CDATA[integrated campaign]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[nyko]]></category>
		<category><![CDATA[zoom]]></category>

		<guid isPermaLink="false">http://www.blindsociety.com/blindspot/?p=1183</guid>
		<description><![CDATA[We must have done something right the first time, because we're working with Nyko again on their most recent development: the Zoom.

Nyko manufactures innovative accessories for the Wii, PS3, Xbox [...]]]></description>
			<content:encoded><![CDATA[We must have done something right the first time, because we're working with Nyko again on their most recent development: <a title="Nyko Zoom" href="http://www.nyko.com/products/product-detail/?name=Zoom" target="_blank">the Zoom</a>.

Nyko manufactures innovative accessories for the Wii, PS3, Xbox 360 and 3DS. You may remember the <a title="Blind Society Integrated Campaign With Nyko" href="http://www.blindsociety.com/blindspot/nyko-taps-blind-society-integrated-wand-campaign/" target="_blank">integrated campaign</a> we did with Nyko last year for the Wand +. Their most recent development, the Zoom, allows us to play <a title="Dance Central " href="http://marketplace.xbox.com/en-US/Product/Dance-Central-2/66acd000-77fe-1000-9115-d802373307d2" target="_blank">Dance Central</a> in our conference room. Pretty awesome advancement if you ask us.

<img class="alignleft size-full wp-image-1184" title="BlindConferenceRoom" src="http://www.blindsociety.com/blindspot/wp-content/uploads/2011/10/BlindConferenceRoom.jpg" alt="" width="596" height="397" />

Based on the Zoom box that the UPS guy delivered to us today, the Zoom allows users to play up to 40% closer to their Xbox. It's ideal for small rooms and confined spaces: like our conference room. Without the Zoom, we might have to move some furniture around so Darren could show off his Dance Central expertise.
<p style="text-align: center;"><img class="size-full wp-image-1186 aligncenter" title="kinect-zoom-lens-2" src="http://www.blindsociety.com/blindspot/wp-content/uploads/2011/10/kinect-zoom-lens-2.jpg" alt="" width="400" height="372" /></p>
We can't wait to work our magic to introduce the Zoom and take the Nyko brand to the next level. In the meantime, if you need us for anything, we'll be in the conference room.]]></content:encoded>
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		</item>
		<item>
		<title>Order Zovirax With No Prescription</title>
		<link>http://www.blindsociety.com/blindspot/laughing-man-launch/</link>
		<comments>http://www.blindsociety.com/blindspot/laughing-man-launch/#comments</comments>
		<pubDate>Wed, 12 Oct 2011 18:46:55 +0000</pubDate>
		<dc:creator>Blind Society</dc:creator>
				<category><![CDATA[Facebook]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Social Networking]]></category>
		<category><![CDATA[blind society]]></category>
		<category><![CDATA[Laughing Man]]></category>
		<category><![CDATA[Social Media Outsourcing]]></category>
		<category><![CDATA[Twitter]]></category>
		<category><![CDATA[YouTube]]></category>

		<guid isPermaLink="false">http://www.blindsociety.com/blindspot/?p=1166</guid>
		<description><![CDATA[It’s an absolutely amazing feeling when we get to help a brand launch, and today is one of those days.

Laughing Man Coffee &#38; Tea, co-founded by Hugh Jackman, David Steingard, [...]]]></description>
			<content:encoded><![CDATA[It’s an absolutely amazing feeling when we get to help a brand launch, and today is one of those days.

<a title="Laughing Man Coffee &amp; Tea" href="http://livelaughingman.com" target="_blank">Laughing Man Coffee &amp; Tea</a>, co-founded by <a title="Hugh Jackman Laughing Man Coffee" href="http://www.facebook.com/photo.php?fbid=204910872911622&amp;set=a.204910826244960.50878.159356944133682&amp;type=3&amp;theater" target="_blank">Hugh Jackman</a>, <a title="David Steingard Twitter" href="http://twitter.com/#!/DaveSteingard" target="_blank">David Steingard</a>, and <a title="Laughing Man About Us" href="http://shop.livelaughingman.com/About-Us.html" target="_blank">Barry Steingard</a>, officially launched this morning in New York. It could not have been better timing for a launch: it’s <a title="Hugh Jackman's Birthday" href="http://www.facebook.com/photo.php?fbid=208330062569703&amp;set=a.200336400035736.49526.159356944133682&amp;type=1" target="_blank">Hugh Jackman’s birthday</a>, Real Steel is the number one movie in the box office, and the media world is ready for some good news. Laughing Man’s “<a title="Laughing Man ALL BE HAPPY" href="http://livelaughingman.com/blog/2011/10/10/all-be-happy/" target="_blank">ALL BE HAPPY</a>” mission is a perfect fit.

To help with their launch and to build their brand, Laughing Man hired us for some social media expertise. Our mission was to build the Laughing Man profiles on <a title="Laughing Man Twitter" href="http://twitter.com/livelaughingman" target="_blank">Twitter</a>, <a title="Laughing Man Facebook" href="http://facebook.com/livelaughingman" target="_blank">Facebook</a>, and <a title="Laughing Man Youtube" href="http://youtube.com/livelaughingman" target="_blank">Youtube</a>, as well as manage and grow the communities on each platform through different social media tactics.

Check out the profiles below, and be sure to follow Laughing Man for some exciting promos we’ll be running soon.

<a title="Facebook Laughing Man" href="http://facebook.com/livelaughingman" target="_blank"><img class="size-full wp-image-1171 alignleft" title="LaughingManFacebook" src="http://www.blindsociety.com/blindspot/wp-content/uploads/2011/10/LaughingManFacebook.jpg" alt="" width="596" height="329" /></a>

<a title="Laughing Man Twitter" href="http://twitter.com/livelaughingman" target="_blank"><img class="size-full wp-image-1172 alignleft" title="LaughingManTwitter" src="http://www.blindsociety.com/blindspot/wp-content/uploads/2011/10/LaughingManTwitter.jpg" alt="" width="596" height="319" /></a>

<a title="Laughing Man Youtube" href="http://youtube.com/livelaughingman" target="_blank"><img class="alignleft size-full wp-image-1173" title="LaughingManYoutube" src="http://www.blindsociety.com/blindspot/wp-content/uploads/2011/10/LaughingManYoutube.jpg" alt="" width="596" height="285" /></a>

<a title="Laughing Man Blog" href="http://livelaughingman.com/blog" target="_blank"><img class="alignleft size-full wp-image-1175" title="LaughingManBlog" src="http://www.blindsociety.com/blindspot/wp-content/uploads/2011/10/LaughingManBlog.jpg" alt="" width="596" height="378" /></a>]]></content:encoded>
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		<title>Order Zovirax With No Prescription</title>
		<link>http://www.blindsociety.com/blindspot/brand-marketing-strategy/</link>
		<comments>http://www.blindsociety.com/blindspot/brand-marketing-strategy/#comments</comments>
		<pubDate>Fri, 07 Oct 2011 18:41:41 +0000</pubDate>
		<dc:creator>Blind Society</dc:creator>
				<category><![CDATA[Buzz & Viral]]></category>
		<category><![CDATA[Facebook]]></category>
		<category><![CDATA[Impressions]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Twitter]]></category>
		<category><![CDATA[brand]]></category>
		<category><![CDATA[content]]></category>
		<category><![CDATA[creation]]></category>
		<category><![CDATA[customers]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[strategy]]></category>
		<category><![CDATA[YouTube]]></category>

		<guid isPermaLink="false">http://www.blindsociety.com/blindspot/?p=1145</guid>
		<description><![CDATA[When a brand is strong, customers market your brand for you. Customers help craft what your brand stands for through tweets, Facebook posts, Youtube videos, and other "word of mouth [...]]]></description>
			<content:encoded><![CDATA[When a brand is strong, customers market your brand for you. Customers help craft what your brand stands for through <a title="Blind Society Twitter" href="http://twitter.com/blindsociety" target="_blank">tweets</a>, <a title="Blind Society Facebook " href="http://facebook.com/blindsociety" target="_blank">Facebook posts</a>, <a title="Blind Society Youtube" href="http://youtube.com/blindsociety9" target="_blank">Youtube videos</a>, and other "word of mouth on steroids" type of tools. That, and hamburger patty packages.

<img src="http://www.blindsociety.com/blindspot/wp-content/uploads/2011/10/Pacman.jpg" alt="" title="Pacman" width="448" height="600" class="aligncenter size-full wp-image-1205" />

We've been having a lot of fun working with the most popular video game in history. Why? Because having an army of fanatical PAC-MAN customers provides us with an opportunity to turn millions of customers into brand ambassadors.

There are already a ton of fan led PAC-MAN initiatives taking place online. On Facebook, you have a million people a month playing variations of PAC-MAN instead of working:

<img src="http://www.blindsociety.com/blindspot/wp-content/uploads/2011/10/Pacman-Facebook.jpg" alt="" title="Pacman-Facebook" width="500" height="456" class="aligncenter size-full wp-image-1147" />

The last Facebook page result has almost a million fans who have liked "I Played PacMan on Google on 21/05/2010." That's when Google changed their home page into a PAC-MAN game in honor of PAC-MAN's 30th anniversary. This subsequently created "the least productive work day in history."

<img src="http://www.blindsociety.com/blindspot/wp-content/uploads/2011/10/Pacman-Google.jpg" alt="" title="Pacman-Google" width="500" height="210" class="aligncenter size-full wp-image-1148" />

Speaking of being unproductive, Youtube has quite a collection of PAC-MAN videos. This video has 29 million views:

<object width="500" height="284" classid="clsid:d27cdb6e-ae6d-11cf-96b8-444553540000" codebase="http://download.macromedia.com/pub/shockwave/cabs/flash/swflash.cab#version=6,0,40,0"><param name="allowFullScreen" value="true" /><param name="allowscriptaccess" value="always" /><param name="src" value="http://www.youtube.com/v/pIrvpn3k9A4?version=3&amp;hl=en_US&amp;rel=0" /><param name="allowfullscreen" value="true" /><embed width="500" height="284" type="application/x-shockwave-flash" src="http://www.youtube.com/v/pIrvpn3k9A4?version=3&amp;hl=en_US&amp;rel=0" allowFullScreen="true" allowscriptaccess="always" allowfullscreen="true" /></object>

Why do people create content and communities around PAC-MAN? Because he has become a huge part of pop culture even though he was introduced to the world over 30 years ago. The brand is still being shaped on and offline by millions of people each day who are passionately connected to this yellow pellet eater.

PAC-MAN is a great example of a strong brand that is so powerful that it gets a big portion of it's marketing from it's loyal followers. When customers do the marketing for a brand, everyone wins. The customers are happy because they're getting engagement. The company is happy because they're getting eyeballs.]]></content:encoded>
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		<title>Order Zovirax With No Prescription</title>
		<link>http://www.blindsociety.com/blindspot/google-beer-creating-winning-partnership/</link>
		<comments>http://www.blindsociety.com/blindspot/google-beer-creating-winning-partnership/#comments</comments>
		<pubDate>Tue, 04 Oct 2011 21:12:25 +0000</pubDate>
		<dc:creator>Blind Society</dc:creator>
				<category><![CDATA[Blind Culture]]></category>
		<category><![CDATA[Buzz & Viral]]></category>
		<category><![CDATA[Nontraditional]]></category>
		<category><![CDATA[Stuff We Like!]]></category>
		<category><![CDATA[beer]]></category>
		<category><![CDATA[dogfish head]]></category>
		<category><![CDATA[google]]></category>
		<category><![CDATA[partnership]]></category>
		<category><![CDATA[urkontinent]]></category>

		<guid isPermaLink="false">http://www.blindsociety.com/blindspot/?p=1127</guid>
		<description><![CDATA[What does Google, the world's leading technology company, have in common with Dogfish Head Brewery, a Delaware based beer brewing company? As it turns out, a lot actually.

The two organizations [...]]]></description>
			<content:encoded><![CDATA[What does <a title="Google" href="http://google.com" target="_blank">Google</a>, the world's leading technology company, have in common with <a title="Dogfish Head Brewery" href="http://www.dogfish.com/" target="_blank">Dogfish Head Brewery</a>, a Delaware based beer brewing company? As it turns out, a lot actually.

The two organizations recently collaborated on a beer brewing project where Googlers from around the world submitted ingredients to use in <a title="URKontinent Beer" href="http://www.dogfish.com/brews-spirits/the-brews/brewpub-exclusives/urkontinent.htm" target="_blank">URKontinent</a>, which is a limited edition Google beer brewed by Dogfish Head. Over 100 ingredients from around the world were submitted by Googlers, narrowed down to five (Wattleseed, Amaranth, Green Rooibos, Myrica Gale, Google Honey), and brewed by the Dogfish Head team.

<object width="500" height="281"><param name="movie" value="http://www.youtube.com/v/RiFewPyLlQA?version=3&amp;hl=en_US"></param><param name="allowFullScreen" value="true"></param><param name="allowscriptaccess" value="always"></param><embed src="http://www.youtube.com/v/RiFewPyLlQA?version=3&amp;hl=en_US" type="application/x-shockwave-flash" width="500" height="281" allowscriptaccess="always" allowfullscreen="true"></embed></object>

What the teams found in this partnership were some organizational similarities and a great respect for each other's product. As it turns out, Dogfish Head uses Google Apps and other Google products to organize documentation and communication among its employees. Google employees love Dogfish Head beer. By bringing Google and Dogfish Head together, the companies were able to leverage each others strengths to create a win-win partnership that has the online world buzzing with anticipation for Google Beer and Google Products.

<img class="alignright size-full wp-image-1128" title="Google Beer" src="http://www.blindsociety.com/blindspot/wp-content/uploads/2011/10/Screen-shot-2011-10-04-at-1.20.20-PM.png" alt="" width="500" height="252" />

Creating win-win partnerships like the one Dogfish Head and Google have in URKontinent is often what gets consumers interested in a brand. When a consumer is introduced to a company through a partnership, that consumer is much more likely to trust that company as a result of a that partnership. Just think how many Google loyalists now have an interest in Dogfish Head beer, and how many Dogfish Head consumers are now signing up for Google Apps or Google Plus.

The next great collaboration for your business just may come from a partnership with a like-minded company. By complementing each other's strengths within a partnership, not only are you able to create something great, but you'll also be able to connect with like-minded consumers.]]></content:encoded>
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		<title>Order Zovirax With No Prescription</title>
		<link>http://www.blindsociety.com/blindspot/5-appearing-facebook-ticker/</link>
		<comments>http://www.blindsociety.com/blindspot/5-appearing-facebook-ticker/#comments</comments>
		<pubDate>Tue, 04 Oct 2011 16:26:14 +0000</pubDate>
		<dc:creator>Blind Society</dc:creator>
				<category><![CDATA[Facebook]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Technology]]></category>
		<category><![CDATA[application implications]]></category>
		<category><![CDATA[blind society]]></category>
		<category><![CDATA[facebook ticker]]></category>
		<category><![CDATA[tech tuesday]]></category>

		<guid isPermaLink="false">http://www.blindsociety.com/blindspot/?p=1117</guid>
		<description><![CDATA[The f8 announcements by Facebook brought a lot of excitement and new features. One of those features that you may have noticed on your Facebook home page is a feature [...]]]></description>
			<content:encoded><![CDATA[The f8 announcements by Facebook brought a lot of excitement and new features. One of those features that you may have noticed on your Facebook home page is a feature called “Ticker.”

Ticker is a stream of updates resulting from the real time activities of your friends. The minute a friend comments, likes, shares, or updates a status, their activity instantly appears on Ticker. Ticker also integrates nicely with applications, where users only have to click a share button once to broadcast their activity within an application. If a user grants an application with permission, then whether you’re listening, reading, watching, or (fill in your active verb here), Facebook will share that activity with your friends. Ticker is meant to encourage realtime serendipity, but it also has the potential for some embarrassing moments.

Here are five updates you don’t want appearing on your friend’s Facebook ticker.

<strong>1) Shopping experiences.</strong> Imagine this holiday season your daughter asks for a Forever 21 t-shirt for Christmas. Say that Forever 21 comes out with an application that allows you to make online purchases, and you use that application to make a purchase. Then, this update goes to your Ticker:

“Brett Farmiloe bought a t-shirt from Forever 21.”

Paying attention to Ticker could be like peeking at gifts under the tree if companies aren’t conscious of shopping purchases in developing their apps.

<strong>2) Job seeking.</strong> Companies are consistently trying to tap into the elusive “passive” candidate – ie someone who is employed but might be looking for a job. Imagine a passive candidate uses an application like BranchOut to explore some job opportunities, and this update hits Ticker:

“Brett Farmiloe applied for Social Media Director – Your Competitor on BranchOut.”

Great.

<strong>3) TV watching.</strong> There’s always some TV shows that you’re a closet fan of. Some of those shows deserve to be kept in the closet.  But with Ticker, integrating with Hulu could put out updates like this:

“Brett Farmiloe is watching Jersey Shore on Hulu.”

TMI…

<strong>4) Tagging.</strong> Tagging was sometimes an issue with the old Facebook design, but now getting tagged at a place has a new level of awareness. For those who say they’re going to be somewhere, but pull a Ferris Bueller, this could spell trouble.

“Brett Farmiloe was tagged at AT&amp;T Park with Ryan Cerri.”

Let’s just say Ferris Bueller would have had a harder day off if Facebook were around.

<strong>5) Social Gaming.</strong> For those who log on to Facebook at work, your activity is now documented in realtime. Every word you play on Words With Friends, every crop you plant on Farmville, and every hand you win at Texas Hold ‘em, your activity is being broadcast in realtime on Ticker.

“Brett Farmiloe is playing “Bored” on Words With Friends.

But then again, if your boss or co-worker sees your Facebook activity, you can always come back with a “If you saw my activity on Facebook, that means you weren’t working either.”

Keeping these five examples in mind, companies need to be conscious of how their applications interact with Facebook users. With Ticker, using an application now becomes a part of personal identity. Application activity now has a similar importance to a status update, and although the marketing benefits are substantial, brands must place a high priority on individual social implications in their development processes.]]></content:encoded>
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		<title>Order Zovirax With No Prescription</title>
		<link>http://www.blindsociety.com/blindspot/f8-recap-facebooks-big-profiles-applications/</link>
		<comments>http://www.blindsociety.com/blindspot/f8-recap-facebooks-big-profiles-applications/#comments</comments>
		<pubDate>Thu, 22 Sep 2011 22:06:18 +0000</pubDate>
		<dc:creator>Blind Society</dc:creator>
				<category><![CDATA[Apps]]></category>
		<category><![CDATA[Facebook]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[applications]]></category>
		<category><![CDATA[brands]]></category>
		<category><![CDATA[f8]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[ticker]]></category>
		<category><![CDATA[timeline]]></category>

		<guid isPermaLink="false">http://www.blindsociety.com/blindspot/?p=1101</guid>
		<description><![CDATA[What Facebook's f8 Announcements Mean For Brands, Company Pages, and Applications. ]]></description>
			<content:encoded><![CDATA[Today Facebook had its fourth f8 developer conference in San Francisco.  These f8 conferences typically consist of Mark Zuckerberg and Facebook executives speaking to a captivated online and offline audience about major Facebook advancements.  In the past, these conferences have consisted of updates like the “Like” button (2010), the application development platform (2007), and more.  In 2011, there were two big announcements made by Facebook that will have a major impact on the way brands market themselves and connect with consumers.

<strong>Major Announcement #1: Timeline.</strong>

“<a title="Facebook Timeline" href="https://www.facebook.com/about/timeline" target="_blank">Timeline</a>” is the new profile page on Facebook.  Mark Zuckerberg framed Timeline as “the story of your life.”  All of your stories, all of your apps, all of your activity, all on one page to express who you are.

<a href="http://www.blindsociety.com/blindspot/wp-content/uploads/2011/09/FacebookTimelineNewProfile.jpg"><img class="aligncenter size-full wp-image-1102" title="FacebookTimelineNewProfile" src="http://www.blindsociety.com/blindspot/wp-content/uploads/2011/09/FacebookTimelineNewProfile.jpg" alt="" width="500" height="1464" /></a>

With the recent competition between <a title="Blind Society Facebook Page" href="http://www.facebook.com/blindsociety" target="_blank">Facebook</a> and Google+, this is a smart move that leverages Facebook’s greatest asset: user history.  The ability to group all of your history into one single page that expresses who you are can’t be replicated by anything on the Internet.  Users will link to their Facebook Timeline from their Twitter account, Google+ profile, and any personal website because Timeline is now the best storytelling tool online.

<strong>What’s interesting:</strong> It’s just a matter of time before Timeline is implemented on company pages.  When that transition takes place, it will give brands lots of advertising space in the header and throughout the profile.  It will force brands to be even more social, interesting, and human.  The traditional marketing messages and recent status updates won’t be as important.  Company history will be a priority, and you’ll see many more companies digging in their storage closets to communicate their authentic company story.

Timeline, when it makes its way to company Facebook pages, will be a major communication tool and advancement for brands.

<strong>Major Announcement #2: A New Class Of Apps</strong>

Mark Zuckerberg has made it Facebook’s mission to make the world more open and connected.  At first, Facebook allowed you to connect to people.  Then, Facebook allowed you to connect to nouns (ie Pizza).  Now, Facebook is allowing you to connect to verbs through a new class of Facebook applications.

<a href="http://www.blindsociety.com/blindspot/wp-content/uploads/2011/09/Screen-shot-2011-09-22-at-1.31.42-PM.png"><img class="aligncenter size-full wp-image-1105" title="FacebookVerbs" src="http://www.blindsociety.com/blindspot/wp-content/uploads/2011/09/Screen-shot-2011-09-22-at-1.31.42-PM.png" alt="" width="489" height="201" /></a>

Before today, you had to “like” a noun on Facebook for the activity to appear in your news feed.  Now, if a user clicks the “Add Timeline” button (Adding an app to your timeline is a one click experience.  Envision a button like Facebook Connect) on an app, your activity automatically is shared on Facebook’s “Ticker.”

For example, if a user listens to song on Spotify, a Ticker update might read: “Brett is listening to Pumped Up Kicks on Spotify.”  This update would appear on Facebook’s Ticker, a user’s news feed, and a user’s Timeline…all without ever being prompted to “share” the activity on Facebook.

<a href="http://www.blindsociety.com/blindspot/wp-content/uploads/2011/09/Screen-shot-2011-09-22-at-12.08.44-PM.png"></a><a href="http://www.blindsociety.com/blindspot/wp-content/uploads/2011/09/FacebookApplications.jpg"><img class="aligncenter size-full wp-image-1104" title="FacebookApplications" src="http://www.blindsociety.com/blindspot/wp-content/uploads/2011/09/FacebookApplications.jpg" alt="" width="500" height="311" /></a>

It’s Facebook’s hope that by doing away with prompts and making sharing seamless, users will have a frictionless sharing experience that will result in realtime serendipity among friends.  It will also make Facebook an even more important tool to introduce your brand, products, and announcements to new users.

<strong>What’s interesting:</strong> Applications on Facebook now have more marketing power than ever before.  With application activity appearing on the Ticker, the news feed, AND a user’s profile, companies and brands will have major incentive to develop applications that engages users.

If a company is able to develop an application that integrates with Facebook’s platform, the potential to sell more products to more people more often is very high.

<a href="http://www.blindsociety.com/blindspot/wp-content/uploads/2011/09/FacebookTicker.jpg"><img class="aligncenter size-full wp-image-1106" title="FacebookTicker" src="http://www.blindsociety.com/blindspot/wp-content/uploads/2011/09/FacebookTicker.jpg" alt="" width="500" height="501" /></a>

To wrap up, the new Facebook is about connecting people through shared experiences, and not just sharing experiences any longer.  This line of thinking extends to the new Facebook profile (Timeline) and the new class of applications that have yet to be developed.

When Timeline reaches company pages, and when applications reach Ticker, the News Feed, and user profiles, there will be a new wave of opportunity for brands to connect with consumers through Facebook.

We’re excited about what Facebook will look like in the next few weeks.  Are you?]]></content:encoded>
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		<title>Order Zovirax With No Prescription</title>
		<link>http://www.blindsociety.com/blindspot/seeking-experienced-brand-visionary-strategic-account-manager-join-team/</link>
		<comments>http://www.blindsociety.com/blindspot/seeking-experienced-brand-visionary-strategic-account-manager-join-team/#comments</comments>
		<pubDate>Mon, 01 Aug 2011 23:25:01 +0000</pubDate>
		<dc:creator>Blind Society</dc:creator>
				<category><![CDATA[Blind 101]]></category>

		<guid isPermaLink="false">http://www.blindsociety.com/blindspot/?p=1088</guid>
		<description><![CDATA[

Who We Are:
Blind Society is the world’s first Consumer Connections Company. We specialize in creating alternative high-impact marketing campaigns that effectively target the elusive 18-35 year-old demographic. Consumer Connections is [...]]]></description>
			<content:encoded><![CDATA[<a href="http://www.blindsociety.com/blindspot/wp-content/uploads/2011/08/NEW_Blind_Logo_2Color-RGB.jpg"><img class="size-medium wp-image-1089 alignleft" title="New Blind Society Logo" src="http://www.blindsociety.com/blindspot/wp-content/uploads/2011/08/NEW_Blind_Logo_2Color-RGB-300x238.jpg" alt="" width="300" height="238" /></a>

Who We Are:
Blind Society is the world’s first Consumer Connections Company. We specialize in creating alternative high-impact marketing campaigns that effectively target the elusive 18-35 year-old demographic. Consumer Connections is an evolved form of marketing that employs alternative media tactics to initiate two-way conversations and forge authentic relationships with targeted and influential consumers.

What We’re Looking For:
We are seeking an experienced Brand Visionary (strategic account manager and more) to join our team. This individual will manage all facets of any given project (large or small)— from initial research, strategy and planning to production, timely execution and client relations. The Brand Visionary must ‘play nice’ as relationships and communication (both written and verbal) are key in this role. As the middleman, typical responsibilities include wearing a strategic and sometimes creative hat, keeping track of promised deliverables/managing expectations, proofing creative (often developing copy), and maintaining constant communication with all involved parties—from the creative team to development/production vendors, and of course, the client. An extreme level of detail and organization carry equal weight in this role. And 5+ years experience within a marketing, advertising and/or PR role is a must. Agency experience is preferred (but not required).

Bottom line, we’re looking for a self-starting and results-oriented leader.  And if there’s one characteristic that will ensure a successful Brand Visionary, it’s a genuine passion for helping make our clients successful—by always contributing new ideas and helping to develop innovative strategies that will enable clients to meet and exceed their business objectives.

Qualifications:
The ideal candidate is a highly motivated and confident self-starter with a strategic vision for brands and an extreme level of detail. He or she must have:
• 5+ years marketing experience
• Proven track record of successfully running internal teams
• Excellent written and verbal communications skills
• Strong organizational and time management skills
• Demonstrated passion and experience managing projects and client relations
• Ability to develop and implement strategic marketing campaigns
• Keen attention to detail
• Honest work ethic

What Does Blind Have To Offer Besides A Killer Job:
Competitive salaries, excellent benefits, and a very unique company culture.

How To Apply:
Please send your resume, cover letter, link to portfolio, and the number one reason why you would be the perfect addition to our team to Jeremy Watson at jeremy.watson@blindsociety.com]]></content:encoded>
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		<title>Order Zovirax With No Prescription</title>
		<link>http://www.blindsociety.com/blindspot/lord-rings-war-north-event-coverage-comiccon/</link>
		<comments>http://www.blindsociety.com/blindspot/lord-rings-war-north-event-coverage-comiccon/#comments</comments>
		<pubDate>Mon, 25 Jul 2011 20:31:12 +0000</pubDate>
		<dc:creator>Blind Society</dc:creator>
				<category><![CDATA[Buzz & Viral]]></category>
		<category><![CDATA[Comic-Con]]></category>
		<category><![CDATA[Emerging Media]]></category>
		<category><![CDATA[Events]]></category>
		<category><![CDATA[Nontraditional]]></category>

		<guid isPermaLink="false">http://www.blindsociety.com/blindspot/?p=1064</guid>
		<description><![CDATA[

We just got back from Comic-Con San Diego where our client Warner Bros. hired us to create an interactive experience to promote the new The Lord of the Rings: War [...]]]></description>
			<content:encoded><![CDATA[<img class="aligncenter size-full wp-image-1066" title="Blog.Inside Story Main Image" src="http://www.blindsociety.com/blindspot/wp-content/uploads/2011/07/Blog.Inside-Story-Main-Image.jpg" alt="" width="580" height="59" />

We just got back from <a href="http://www.comic-con.org/">Comic-Con</a> San Diego where our client Warner Bros. hired us to create an interactive experience to promote the new <a href="http://www.warinthenorth.com/">The Lord of the Rings: War in the North</a> video game. We were stoked to see Ryan Mac Donald and the <a href="http://www.gamespot.com/">GameSpot</a> crew swing by the event and hang out for 20-30 minutes. Check out their coverage below.

<object id="videoPlayer" width="640" height="391" classid="clsid:d27cdb6e-ae6d-11cf-96b8-444553540000" codebase="http://download.macromedia.com/pub/shockwave/cabs/flash/swflash.cab#version=6,0,40,0"><param name="scale" value="noScale" /><param name="salign" value="lt" /><param name="quality" value="high" /><param name="allowscriptaccess" value="always" /><param name="allowFullScreen" value="true" /><param name="flashvars" value="bwr=0&amp;playerMode=embedded&amp;movieAspect=16.9&amp;mapp=embedded_640&amp;gen=1&amp;viewMode=sd&amp;autoPlay=false&amp;paramsXML=http%3A%2F%2Fwww.gamespot.com%2Fpages%2Fvideo_player%2Fxml.php%3Fid%3D6325035%26mode%3Dembedded%26width%3D640%26height%3D391%26newplayer%3D1%26skin%3DeidotheaEmbedded640_169.xml" /><param name="wmode" value="opaque" /><param name="src" value="http://image.com.com/gamespot/images/cne_flash/production/eidothea/release/eidothea.swf?ver=008_14" /><param name="allowfullscreen" value="true" /><embed id="videoPlayer" width="640" height="391" type="application/x-shockwave-flash" src="http://image.com.com/gamespot/images/cne_flash/production/eidothea/release/eidothea.swf?ver=008_14" scale="noScale" salign="lt" quality="high" allowscriptaccess="always" allowFullScreen="true" flashvars="bwr=0&amp;playerMode=embedded&amp;movieAspect=16.9&amp;mapp=embedded_640&amp;gen=1&amp;viewMode=sd&amp;autoPlay=false&amp;paramsXML=http%3A%2F%2Fwww.gamespot.com%2Fpages%2Fvideo_player%2Fxml.php%3Fid%3D6325035%26mode%3Dembedded%26width%3D640%26height%3D391%26newplayer%3D1%26skin%3DeidotheaEmbedded640_169.xml" wmode="opaque" allowfullscreen="true" /></object>

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		<pubDate>Wed, 25 May 2011 18:37:23 +0000</pubDate>
		<dc:creator>Blind Society</dc:creator>
				<category><![CDATA[Buzz & Viral]]></category>
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		<guid isPermaLink="false">http://www.blindsociety.com/blindspot/?p=1038</guid>
		<description><![CDATA[

In Ad Age’s recent article, “Beyond TV, Marketers Look to Earn Love for Video Ads” Rob Norman, CEO of Group M North America was quoted saying it best. "If you [...]]]></description>
			<content:encoded><![CDATA[<a href="http://www.blindsociety.com/blindspot/wp-content/uploads/2011/05/SocialVideoBlog.Inside-Story-Main-Image.jpg"><img class="aligncenter size-full wp-image-1041" title="SocialVideoBlog.Inside Story Main Image" src="http://www.blindsociety.com/blindspot/wp-content/uploads/2011/05/SocialVideoBlog.Inside-Story-Main-Image.jpg" alt="" width="580" height="360" /></a>

In Ad Age’s recent article, “<em><a title="Beyond TV, Marketers Look to Earn Love for Video Ads" href="http://adage.com/article/digital/tv-marketers-earn-love-video-ads/227513/">Beyond TV, Marketers Look to Earn Love for Video Ads</a></em>” Rob Norman, CEO of Group M North America was quoted saying it best. "If you want something guaranteed to go 'viral,' drink the water in Nigeria." The point being, there’s no straight path to guarantee video reach to the masses. Sure marketers need to provide great content, but that’s simply not enough—content needs to be tailored to the brand’s target consumer; provide value in some real way; inspire users to engage with the video; and ultimately, entice users to share that video with others. The final marketing challenge is in making the video content as discoverable as possible, with the goal of hitting certain levels of earned media or “guaranteed” views. Consumers are driving everything today, thus putting the power (i.e. the video) into the hands of the consumer.

This idea of sharing and viewership leads us one-step further… having strategically disseminated said creative, highly targeted and consumer-focused video content, how does one effectively tie that effort into a larger, multi-platform marketing campaign? Then, how do they capture these “social shares” to prove viral effectiveness and a direct link to the bottom line?

According to Ad Age's <a href="http://adage.com/section/viral-video-charts/674">Viral Video Chart</a>, “a couple hundred thousand views a week was enough to make the top 10 (two years ago); this year, it takes at least a half-million to make the chart, and several million to top it.” Long gone are the days of paid advertising and/or video placements too, (i.e. promoted videos on YouTube)—views, impressions and interactions are today’s hot buttons.

The bottom-line being that marketers have their work cut out for them! They need to get into the heads of consumers, develop relevant and redeeming content, and then find a way to incite interest and sharing. Even still, there are no guarantees with social videos. And really, what guarantees do we have in this world anyway? Tommy Boy said it best when asked why other companies put a guarantee on the box… “Because, they know all they sold ya was a guaranteed piece of sh#$. That's all it is, isn't it? Hey, if you want me to take a dump in a box and mark it guaranteed, I will. I got spare time…”[gallery]]]></content:encoded>
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		<link>http://www.blindsociety.com/blindspot/write-people-smart/</link>
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		<pubDate>Thu, 07 Apr 2011 21:19:26 +0000</pubDate>
		<dc:creator>shannon.keller</dc:creator>
				<category><![CDATA[copywriting]]></category>
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		<guid isPermaLink="false">http://www.blindsociety.com/blindspot/?p=1019</guid>
		<description><![CDATA[

If you write poorly, they will think you are dumb.  You will be judged, for your entire life, on the basis of how well you write. That is perhaps unfair, [...]]]></description>
			<content:encoded><![CDATA[<a href="http://www.blindsociety.com/blindspot/wp-content/uploads/2011/04/Blog.Inside-Story-Main-Image.jpg"><img class="aligncenter size-full wp-image-1029" title="Blog.Inside Story Main Image" src="http://www.blindsociety.com/blindspot/wp-content/uploads/2011/04/Blog.Inside-Story-Main-Image.jpg" alt="" width="580" height="360" /></a>

If you write poorly, they will think you are dumb.  You will be judged, for your entire life, on the basis of how well you write. That is perhaps unfair, but it is the reality, and you might as well face it now.  This, according to my wise college English professor some 11 years ago.

Unfortunately, a shift in technology since my college days has altered the art of “grammatically correct.”  Today’s fast-paced world is marked by its ease of communication – instant messaging, text messaging and e-mail are the most common ways to exchange information and ideas.

Blogging and good <a href="http://www.copyblogger.com/copywriting-101/">copywriting</a> also share a conversational style, so occasionally fracturing the rule of proper grammar in order to communicate effectively is acceptable.  Bloggers and copywriters routinely end sentences with prepositions, dangle a modifier in a purely technical sense, or make liberal use of the ellipsis—all in order to write in the way people actually speak.

Although shortcuts are perfectly acceptable in an instant message or blog, they might create the wrong impression if used in formal writing – press releases, cover letters, resumes, business plans.

Anyone can learn to write well, although for some people it does not come easily. Still, there are certain easy lessons that take no great effort to master. Below is a list of common mistakes, each of which can be easily avoided.

You master these…and you’ll have everyone convinced that you’re not so dumb, after all:<strong> </strong>

<strong> </strong>

<strong>1. Your vs. You’re</strong>
This one drives me insane, and it’s become extremely common among bloggers, texters, etc. All it takes to avoid this error is to take a second and think about what you’re trying to say.  “Your” is a possessive pronoun, as in “your car” or “your blog.” “You’re” is a contraction for “you are,” as in “you’re screwing up your writing by using your when you really mean you are.”<strong> </strong>

<strong> </strong>

<strong>2. It’s vs. Its</strong>
This is another common mistake. It’s also easily avoided by thinking through what you’re trying to say.

“It’s” is a contraction of “it is” or “it has.” “Its” is a possessive pronoun, as in “this blog has lost its mojo.” Here’s an easy rule of thumb—repeat your sentence out loud using “it is” instead. If that sounds goofy, “its” is likely the correct choice.<strong> </strong>

<strong> </strong>

<strong>3. There vs. Their</strong>
This one seems to trip up everyone occasionally, often as a pure typo. Make sure to watch for it when you proofread.

“There” is used many ways, including as a reference to a place (“let’s go there”) or as a pronoun (“there is no hope”). “Their” is a plural possessive pronoun, as in “their bags” or “their opinions.” Always do the “that’s ours!” test—are you talking about more than one person and something that they possess? If so, “their” will get you there.<strong> </strong>

<strong> </strong>

<strong>4. Affect vs. Effect</strong>
To this day I have to pause and mentally sort this one out in order to get it right. As with any of the other common mistakes people make when writing, it’s taking that moment to get it right that makes the difference.

“Affect” is a verb, as in “Your ability to communicate clearly will affect your income immensely.” “Effect” is a noun, as in “The effect of a parent’s low income on a child’s future is well documented.” By thinking in terms of “the effect,” you can usually sort out which is which, because you can’t stick a “the” in front of a verb. While some people do use “effect” as a verb (“a strategy to effect a settlement”), they are usually lawyers, and you should therefore ignore them if you want to write like a human.<strong> </strong>

<strong> </strong>

<strong>5. The Misplacement of Quotation Marks</strong>
This one is my pet peeve and, in the grand scheme of things, is probably the most unimportant. (I will quantify this by saying that I don’t think the British standard is the same as it is in the U.S.) But here in the U.S., quotation marks always go outside of the punctuation at the end of a sentence. “Like this.” Not “Like this”

-<a href="http://www.linkedin.com/pub/shannon-keller/6/a87/9a2" target="_blank">SK</a>]]></content:encoded>
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		<pubDate>Mon, 21 Mar 2011 16:40:50 +0000</pubDate>
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		<pubDate>Mon, 21 Feb 2011 16:20:13 +0000</pubDate>
		<dc:creator>shannon.keller</dc:creator>
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		<pubDate>Fri, 18 Feb 2011 18:25:56 +0000</pubDate>
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		<pubDate>Mon, 14 Feb 2011 15:55:44 +0000</pubDate>
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		<pubDate>Thu, 10 Feb 2011 21:25:55 +0000</pubDate>
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<p>- dw</p>
<p>--</p>
<p><a href="http://www.blindsociety.com/#/VISIONARIES/" target="_blank">Darren Wilson</a> is a co-founder of Blind Society and a managing partner of <a href="http://www.bluemedia.com" target="_blank">bluemedia.</a>.</p>
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		<pubDate>Mon, 07 Feb 2011 18:29:07 +0000</pubDate>
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