RECENTENTRIES
Guerilla Marketing – Huge Straws Take Over The Streets of Italy
Jul 26, 2007
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Chinò an Italian soft drink maker is currently running a guerrilla marketing campaign in various Italian cities to promote its thirst quenching products during the heat filled summer months.
To drive the message home, huge straws are being placed in fountains and other high traffic public spots around town. The campaign has already generated a large amount of buzz around town and reports state that some of the branded straws have found themselves on ebay where they are pulling in a premium.
