Hunger Games Mayor Campaign
Nov 29, 2011launched during the MTV Video Music Awards in late August. That teaser carried the hashtag #whatsmydistrict. Those who looked up the hashtag on Twitter were led to a “hidden” website, thecapitol.pn, where users were assigned a District, much like the inhabitants of Hunger Games‘ dystopian world. That part of the campaign has evolved as well. Now, thanks to integration provided by the Crowd Factory, fans have the ability to become the “mayor” of their district on Facebook by following a prompt. At that point, they’re given a unique URL to a CapitolTV video they can share. The most influential sharer will then become mayor. Mayors will be turned into official District representatives and receive exclusive prizes, news about their District’s Tributes and appearances at Capitol-sponsored events. The original story can be read on Mashable.