This little bit of genius was just installed in downtown London to promote the DVD release of 28 Weeks Later. To many it probably looks like a larger than life crazy maze thing with a URL, however to those in the know it is much more.
The poster is actually a giant QR code. A QR code acts like a Three-Dimensional barcode and modern smart phones have the capability of decoding them. QR codes have the ability of encrypting both text and images which are then revealed by mobile devices.
This poster actually says in plain text “It’s back on DVD September 10th” which is a little disappointing considering the context of the movie… I was hoping for an image of a flesh eating zombie.
None the less, the application of this unique technology is still really fascinating and it will be exciting to watch where this pops up next.
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I been using http://www.beqrious.com/ to generate my QR codes, its been great they even have a function where you can upload a logo to the center or the QR code.
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