It’s an absolutely amazing feeling when we get to help a brand launch, and today is one of those days. Laughing Man Coffee & Tea, co-founded by Hugh Jackman, David Steingard, and Barry Steingard, officially launched this morning in New York. It could not have been better timing for a launch: it’s Hugh Jackman’s birthday, Real Steel is the number one movie in the box office, and the media world is ready for some good news. Laughing Man’s “ALL BE HAPPY” mission is a perfect fit. To help with their launch and to build their brand, Laughing Man hired us for some social media expertise. Our mission was to build the Laughing Man profiles on Twitter, Facebook, and Youtube, as well as manage and grow the communities on each platform through different social media tactics. Check out the profiles below, and be sure to follow Laughing Man for some exciting promos we’ll be running soon.