I love seeing tactics, previously executed by Blind Society, used by other brands. A while ago, I saw the smashed car tactic executed by K-Swiss at the French Open:
The very same tactic was used by Blind a few years ago for the Coyotes:
While I was poking around on the ‘net today, I saw this wonderful gem:
And, once again, I had to smile. A few months ago, Blind Society pulled off the sidewalk graffiti tactic for Mojo Yogurt:
The sidewalk chalkings were placed up and down Mill Avenue, one of the busiest foot-traffic streets in Arizona, and also the site of one of Mojo’s newest fro yo shops. The stencils definitely turned some heads.
Kudos to the London Sea Life Aquarium. Well done! (And using saltwater, nonetheless…)
Tags: French Open, K-Swiss, London Sea Life Aquarium, Mojo Yogurt, Phoenix Coyotes
I got here through the Mojo site. I have to congratulate you for it. Good work.
As I continued reading about you in this blog I couldn’t but feel two things:
1. Excitement because you are trying to break the rules. Looking to cause disruption to your audience is something people now a days feel thankful for. Far away are the days when a brand needed to sell itself all the time. Now it’s urgent brands befriend costumers. Though it’s nothing new that old fashioned advertising is losing fans.
2. Disappointment. You sound like you lack experience. Sorry, I don’t mean to be rude. But as I kept on reading It became more and more obvious that you don’t have enough advertising references and experience. Crashing cars with objects and floor graffiti are not things you invented. You were not the first ones nor will be the lasts ones to use them either.
While trying to break the rules is good, you should also see what’s happening around the world. Breaking the rules in advertising is nothing new. It’s being happening for years. Have you looked at the shortlists and winners of Cannes Lions, The New York Festivals, One Show, and D & AD?
There’s something else. There’s a big difference between the concept of the floor graffiti you did for Mojo and the one done for London Sea Life Aquarium. For starters, outlining “the dead” has been worn out already. If you can’t tell the difference between a concept and new media you’re in trouble.
Anyway good luck in what you’re trying to do.
Many thanks for the in-depth comment. We pride ourselves in being game-changers. Sometimes, it’s a brand new concept (the kind that wins shiny awards at prestigious events); sometimes, it’s borrowing inspiration from another brilliant tactic or two or three. Keep your eyes peeled—there will be more and more and more coming. Cheers!