Comments on: London Calling: Temporary Graffiti http://www.blindsociety.com/blindspot/london-calling-temporary-graffiti/ Sat, 12 Jun 2010 00:29:04 +0000 hourly 1 http://wordpress.org/?v=3.0.1 By: Ben Bacon http://www.blindsociety.com/blindspot/london-calling-temporary-graffiti/comment-page-1/#comment-167 Ben Bacon Tue, 30 Jun 2009 21:27:33 +0000 http://www.blindsociety.com/blindspot/?p=310#comment-167 Many thanks for the in-depth comment. We pride ourselves in being game-changers. Sometimes, it's a brand new concept (the kind that wins shiny awards at prestigious events); sometimes, it's borrowing inspiration from another brilliant tactic or two or three. Keep your eyes peeled—there will be more and more and more coming. Cheers! Many thanks for the in-depth comment. We pride ourselves in being game-changers. Sometimes, it’s a brand new concept (the kind that wins shiny awards at prestigious events); sometimes, it’s borrowing inspiration from another brilliant tactic or two or three. Keep your eyes peeled—there will be more and more and more coming. Cheers!

]]> By: Sam http://www.blindsociety.com/blindspot/london-calling-temporary-graffiti/comment-page-1/#comment-164 Sam Fri, 26 Jun 2009 18:07:59 +0000 http://www.blindsociety.com/blindspot/?p=310#comment-164 I got here through the Mojo site. I have to congratulate you for it. Good work. As I continued reading about you in this blog I couldn't but feel two things: 1. Excitement because you are trying to break the rules. Looking to cause disruption to your audience is something people now a days feel thankful for. Far away are the days when a brand needed to sell itself all the time. Now it's urgent brands befriend costumers. Though it's nothing new that old fashioned advertising is losing fans. 2. Disappointment. You sound like you lack experience. Sorry, I don't mean to be rude. But as I kept on reading It became more and more obvious that you don't have enough advertising references and experience. Crashing cars with objects and floor graffiti are not things you invented. You were not the first ones nor will be the lasts ones to use them either. While trying to break the rules is good, you should also see what's happening around the world. Breaking the rules in advertising is nothing new. It's being happening for years. Have you looked at the shortlists and winners of Cannes Lions, The New York Festivals, One Show, and D & AD? There's something else. There's a big difference between the concept of the floor graffiti you did for Mojo and the one done for London Sea Life Aquarium. For starters, outlining "the dead" has been worn out already. If you can't tell the difference between a concept and new media you're in trouble. Anyway good luck in what you're trying to do. I got here through the Mojo site. I have to congratulate you for it. Good work.

As I continued reading about you in this blog I couldn’t but feel two things:

1. Excitement because you are trying to break the rules. Looking to cause disruption to your audience is something people now a days feel thankful for. Far away are the days when a brand needed to sell itself all the time. Now it’s urgent brands befriend costumers. Though it’s nothing new that old fashioned advertising is losing fans.

2. Disappointment. You sound like you lack experience. Sorry, I don’t mean to be rude. But as I kept on reading It became more and more obvious that you don’t have enough advertising references and experience. Crashing cars with objects and floor graffiti are not things you invented. You were not the first ones nor will be the lasts ones to use them either.

While trying to break the rules is good, you should also see what’s happening around the world. Breaking the rules in advertising is nothing new. It’s being happening for years. Have you looked at the shortlists and winners of Cannes Lions, The New York Festivals, One Show, and D & AD?

There’s something else. There’s a big difference between the concept of the floor graffiti you did for Mojo and the one done for London Sea Life Aquarium. For starters, outlining “the dead” has been worn out already. If you can’t tell the difference between a concept and new media you’re in trouble.

Anyway good luck in what you’re trying to do.

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