One of the biggest, baddest video game franchises of all time is EA’s Madden series.  The 2010 installation features our very own Larry Fitzgerald sharing the cover with Troy Palimalu.  Blind Society’s partner, bluemedia, did the large-format printing for the launch party in Malibu, CA.  Blind Society was in attendance for the event, which featured a scrimmage and plenty of time to catch up with the best and brightest EA has to offer.  Hop o’er to Flickr for some cell phone snaps.

Make sure to dig into bluemedia’s blueline blog post about the event.