Moving sharks projected on skyscrapers builds buzz in NYC.

Just when you thought it was safe to spend a summer evening in Manhattan - sharks are taking over the streets and swimming along the buildings. Discovery Network’s 20th annual Shark Week starts July 29, and as a result the media push beforehand these sea creatures to the masses. 

We’ve seen projection advertising before, however Discovery is using new technology that actually makes the shark fin appear larger the faster the projection vehicle travels. As the vehicle slows, the image will get smaller. When the car comes to a stop, the projector is programmed to run a plug for Shark Week.