How’s this for engaging and being a socially responsible advertiser?  Telstra, a mobile carrier in Australia, published a microsite chalk full of tips for mums in an online world.  The site has pithy, clever one-to-two-minute videos covering topics such as adding friends, applications, and privacy.  The site has easy-to-share social media links via Twitter, Facebook, StumbleUpon, and Delicious.

My personal favorite is the “joining a group” video.  The mum, trying desperately to keep up with her daughter’s trends, is sitting amongst a slumber party of tweens.  She wants desperately to get involved in a conversation about Robert Pattinson, whom she mistakenly calls…oh, I don’t want to ruin the video for you.

Check it out: Digital Makeover.