Marketers measure impact in terms of impressions and frequency and blah, blah, blah. I ask you, fair reader, approximately how many impressions is this worth?

This kid flips—seriously—over his Christmas gift: a shiny new Wii. At first, he goes nearly catatonic. And then, he geeks like a LAN party.

Call me crazy, but I think he has that “I know that I’m going to end up on YouTube” gleem in his eye, does he not?

If you are a brander, PRAY that your brand makes people this go-nuts.

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