Ralph Lauren has found a way to command a premium from window shoppers 24 hours a day.

People that might have walked right passed the store are now being greeted with the opportunity to explore the store’s wares by touching a wide screen monitor embedded into the store window at the company’s London store. 

Models in Ralph Lauren outfits are projected onto a 78 inch touch foil screen that has been applied directly to the glass.  Shoppers browse through the inventory, make their selections, and are then contacted by e-mail or phone the next day to securely enter their payment information and arrange for shipping.

Will be interesting to see where else this technology pops up in the near future.

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