With Dogtopia’s brand evolution came the company’s new Brand Manifesto written by Blind Society’s Creative Director James Clark. A Brand Manifesto is a company’s emotional rallying cry and there’s no better way to bring it to life than through music and video storytelling.
At Dogtopia’s annual company-wide conference, branding agency Blind Society took the stage to “Unleash the Love” and debut the new Brand Essence Video to the franchisees. What happened next was the CEO’s dream… a few tears and a standing ovation. #humblebrag