Like many entrepreneurs, Colton Grubb came to Blind Society with an idea, a business plan and a whole lot of passion. Together, using Blind Society’s Brand Start Up Package, we brought GRUBSTAK to life and made this first-time restauranteur’s dreams a reality. Q&A below and you can also read the GRUBSTAK case study.
WHAT WOULD YOU TELL OTHER ENTREPRENEURS ABOUT BLIND SOCIETY’S BRAND START UP PROCESS?
It was fascinating to dive in and truly explore the specific segment of the market we were entering with potential customers, competition and opportunities. The process also uncovered potential opportunities to expand on the concept and pull back on other areas that did not fit with how we wanted to establish the core beliefs of our brand from inception. We ended up changing the original name to what we are using now solely due to the research and input Blind Society provided. I couldn’t be happier with that decision! In the long run, the brand identity we developed will be with us and recognizable not only of our team, but our customers as well.
HOW DID BLIND SOCIETY CHALLENGE YOUR THINKING?
It was eye opening to see the traps and repetitive nature of logos for specific industries. Once my eyes were opened, it was all I would notice just driving down the street. The opportunity to differentiate yourself with specific colors, font and design was something I didn’t fully understand until Blind Society presented their research and ideas to have a unique logo that fit our concept and brand identity.
HOW DID YOUR PERCEPTION OF “BRAND” CHANGE AFTER WORKING WITH BLIND SOCIETY?
I never analyzed or thought about what my core brands I associated with were before my time with Blind Society. The companies you associate with say so much about about yourself and what you value. If you truly dive into what attracts you to a certain company like Apple or TOMS it is for a reason and it is amazing to see how they all correlate.
WHAT WAS THE VALUE OF WORKING WITH BLIND SOCIETY?
I needed help bringing my business plan to life. Together we were able to take it from the concept/vision stage and evolve to a brand with an identity, killer logo, unique name and a mantra to always keep at the core of every decision.