The agency team at Blind Society is incredibly well-versed in health and wellness, both personally and professionally, so when a client can introduce us to a new, all-natural and nutritious product to boost our daily regimen, we’re all in. And that’s exactly what happened when we partnered with the team behind PEAK Hydrate, an all-natural,…
Read MoreEilo’s | creating a “real fun food” brand
This project had the recipe for awesomeness and will forever rank as one of Blind Society's most favorite branding assignments. It all started with a call from a passionate, laid-back Laguna Beach-based resident who wanted to create super healthy food brand rooted in Paleo philosophy. Having personally seen the positive impact of delicious, whole foods… Read More
Product Packaging Design | Spray ‘Em Away
Blind Society had the unique opportunity to work with a local entrepreneur to bring her brand’s product packaging design to life. We met Spray ‘Em Away founder Faye Tait during one of Blind Society’s Brand Start-Up Workshops at Seed Spot. On a mission to bring end bullying, Spray ‘Em Away is a product line meant to facilitate…
Read MoreDr. Roz, N.M.D. | A Health & Wellness Brand Start Up
In the crowded health and wellness landscape of Arizona, Dr. Roz, N.M.D. turned to Phoenix branding agency, Blind Society, for a Brand Start-Up Package to craft a brand that could cut through the Scottsdale clutter. With a focus on health and wellness branding, Blind Society, hit the ground running with an immersive Brand Discovery session to take a deep dive into Dr. Roz’s heart and soul, practice, and ideal customer base.
Read MoreUncovering The Soul of Your Brand
What does your brand stand for? What’s your brand positioning? Your brand promise? How are you different than your competition, beyond features and benefits? How are you going to change the world? These are the types of questions we help entrepreneurs and companies tackle during our Brand Discovery phase, and exactly what we’re doing here.…
Read MoreBlind Society & GRUBSTAK, A New Fast-Casual Restaurant Brand
Diners crave customization, extending beyond personalization of their meal, but also customization of what foods fit in their lifestyle or diet de jour. Finding the balance between a range of options and a sense of being overwhelmed with choices is the sweet spot – offering ingredients to suit carnivores, herbivores and every palette in between is…
Read MoreA New Look at the Eyewear Industry: A Brand Start Up Case Study
Eyewear and optics has a reputation for being one of the most inflated industries out there. The middle man mark-ups result in crazy high retail prices, which is why brands like Warby Parker have had tremendous success by simply providing consumers with stylish eyewear that doesn’t break the bank. But what about the actual quality…
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