Dogtopia

Building North America’s largest dog daycare brand.

Founded in 2002, Dogtopia is a rapidly expanding franchise focused on dog daycare, boarding and spa services. Under a new breed of leadership, Dogtopia turned to branding agency Blind Society for a complete brand evolution. The brand’s new positioning, “the most exciting day ever” has guided a full creative revamp including a new brand look, environmental design, team uniforms, marketing campaigns, merchandise and a brand essence video.