Red Robin Burger Works

Making consumers crave what you have to offer.

They’re famous for their bottomless steak fries and mouth-watering burgers, but as the fast-casual burger market exploded, Red Robin knew they needed to (milk)shake things up to keep ahead of the burger game. So the 70+ year-old company decided to create a new urban concept and give guests their favorite Red Robin eats in a fast-casual environment. With just a concept and a name, Red Robin turned to Blind Society to bring the new fast-casual concept to life.

Restaurant Branding Agency

“Blind Society knew exactly how to help us build an amazing spin-off brand.”
Denny Marie Post / EVP & Chief Concept Officer, Red Robin Gourmet Burgers