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Blind Society Takes NFLX to the Next Level with 3D Animation Spots

The NFL Experience (NFLX), pro football’s interactive theme park, is in full swing right now in Houston, Texas. During Super Bowl week, fans can be a part of the excitement and participate in games, youth football clinics, autograph sessions, and pictures with the Lombardi Trophy.

Years ago, the NFL tapped Arizona branding and design agency, Blind Society, to conceptualize the theme “Get Inside the Game” and together with illustrators Milky Tea, we brought a fantasy team of NFLX characters to life inside of a giant football. Past campaigns can be seen here and here.

Before each Super Bowl, the NFL comes back to Blind Society to expand upon the theme. Well this year, the agency was absolutely thrilled to really bring the NFLX to life by concepting, directing and producing a 15- and 30-second animation that will air surrounding Super Bowl LI. 

With our fantastic animation partners, Run Kick Shout, we’ve created custom 3D animated spots that will air on FOX, CBS and other Houston stations during the season.



Looking to bring your brand’s story to life through video? Animation? Motion Graphics? 
Use of video, music and moving imagery is undoubtedly one of the best ways to communicate your brand’s story today. But video production can come with a hefty investment. Before you dive into the world of video production, we’d love to sit down with a strategic partner to talk through the concept, script and best approach.