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Dogtopia “Us vs. Them” Video Campaign

As the $1.8 billion pet industry continues to grow, so does the competition for consumer brand love.

As North America’s leading dog daycare franchise, Dogtopia’s benefits, safety features and overall philosophy on dog daycare are light years ahead of the competition – both old companies and new ones.

So Dogtopia turned to branding agency Blind Society to create an online video campaign that would grab the attention of modern pet parents by having fun calling out how the Dogtopia experience is different from the competition.

The result was four “Us vs. Them” spots, each focusing on a single point of differentiation. The spots have been well-received, with digital views growing every day. Enjoy!

Client: Dogtopia
Agency: Blind Society, A Brand Love Agency
Production: True Story Films
Editing: Copper Post