The story starts like so many do. A new client sat in our conference room and told us about a nugget of an idea: to build a company that would allow people to eliminate the dreaded process of buying a car at a dealership. The concept was simple – 100% online shopping, buying and financing. Fast-forward to today and Carvana is now dispensing cars from the world’s first vehicle vending machines, earns more than $340M in revenue and recently went public (NYSE: CVNA).
Brand Positioning, Naming, Brand Identity, Brand Vibe
Tech, Automotive, Financing