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Brand Video Storytelling: Dogtopia

With Dogtopia’s brand evolution came the company’s new Brand Manifesto written by Blind Society’s Creative Director James Clark. A Brand Manifesto is a company’s emotional rallying cry and there’s no better way to bring it to life than through music and video storytelling.

So together with a Detroit-based production team led by Scott Dodoro, we spent the day at Dogtopia in Commerce, Michigan to play with dogs and shoot the spot.

At Dogtopia’s annual company-wide conference, branding agency Blind Society took the stage to “Unleash the Love” and debut the new Brand Essence Video to the franchisees. What happened next was the CEO’s dream… a few tears and a standing ovation. #humblebrag