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A “Cool” New Packaging Design for Biofreeze

Longtime Icy Hot competitor, Biofreeze, came to Blind Society for a fresh take on their newest product – a soothing pain cream.

Without straying too far from the existing brand, the Biofreeze team wanted an updated product packaging design that represented the premium nature of the product, clearly showcased the product and its benefits, and would stand out on the shelf amongst its competitors.

With a focus on health and wellness brands, Blind Society, a Consumer Product Goods (CPG) branding agency, got to work to provide multiple new packaging design options including new copywriting, visual style and a custom gold foil stamp.