One of Hawaii’s most authentic brands, Hamakua was ready to elevate it’s brand in retail and for their packaged goods including Hamakua Nuts and Ka’u Coffee. With a rich Hawaiian heritage that’s 100% rooted in Kona, locally grown, environmentally sustainable and a healthier alternative, the company turned to CPG branding agency Blind Society to bring Hamakua’s story to life through strategic positioning, elevated brand vibe including brand storytelling, packaging design, logo design and envisioning a fresh retail environmental experience.
The goal was to feel comfortable premium with a modern Hawaiian vibe that was attractive to locals and tourists alike.
