When it comes to eyeballs, the Super Bowl is the planet’s biggest annual sporting event. It’s huge. And then you mix it with Las Vegas where everything is larger than life. Needless to say, this year’s Super Bowl Experience campaign had to be legendary. The NFL turned to branding agency Blind Society to take the marketing campaign to the next level and let’s just say we understood the assignment. Blind Society worked alongside of the NFL marketing team and the Super Bowl Host Committee bring the multi-channel campaign to life.
“Awesome evolution of the hand-drawn typography, while keeping the coolness you guys unlocked with last year’s campaign. Kudos to you and your team as always – tons of smart work.” – Chris Stackhouse, Sr. Creative Director, National Football League